26 MAG 2023 · George Banko, an email list manager for Oxford Club, joins the podcast to discuss: [1:22] A new book in the works? [8:04] The cool kid's handshake that rules the marketing playground. [19:34] How to level up your career by pitching less and listening more. [29:22] Would you wear socks, sandals, and cargo shorts to a black-tie event? That's how George and Keith feel about this common LinkedIn faux pas. [33:14] Perfectionists, beware! Find out why, there's no such thing as a “The End” in the wild west of copywriting– just a never-ending quest to learn more.

30 APR 2023 · [2:29] The culinary origins behind a data scientist's "no sauce" recipe for crystal-clear copywriting feedback. [3:37] The ultimate taboo when critiquing copywriters... and why the most popular feedback blueprint is like wiping your ass with someone else’s ear. [4:02] Keith’s secret for cooking Tomahawk steak that everyone complains about. [9:16] The masterful feedback strategy that ILLUSTRATES what exceptional copy looks like without demolishing a copywriter’s soul (Caution: use this advanced technique sparingly). [18:31] The “verb illusion” AI uses to hoodwink humanity–shatter its hold, and emerge as Skynet’s daddy. [23:54] The vital question you must ask yourself BEFORE using AI, and why ChatGPT will never be able to answer it. [30:07] Alert! The privacy "afterthought" that could obliterate any NDA... or much worse. [35:25] Safeguard your clients' classified intel like a pro, outclassing 99.7% of copywriters. Plus, the compelling reason John Doe should be every ChatGPT user's top client.