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The Business of Influencer Marketing

  • Change These 3 Things for More Successful Influencer Campaigns

    20 AGO 2021 · In this episode, I am going to discuss the top 3 things you need to change about your influencer marketing strategy in order to start having success. 1. Working with influencers is essentially a mix between a modern version of a traditional media buy and an endorsement. 2. Unless you have a comprehensive team to facilitate influencer marketing at scale, you need to hire an agency with expertise in influencer marketing 3. Stop the spray and pray approach. This is when brands work with influencers without a campaign structure.
    Ascoltato 5 min. 59 sec.
  • Brands Are Incorporating Audio Marketing Into Their Influencer Campaigns

    13 AGO 2021 · In this episode, I share an innovation that connects custom music and sound production and brands, which can be used on TkTok and Instagram Reels Incorporating with their influencer marketing campaigns.
    Ascoltato 5 min. 33 sec.
  • TikTok Banning FinTech Companies To Work With Influencers

    27 LUG 2021 · TikTok recently released new influencer marketing rules and it’s been all over industry news lately. In today’s episode, I will be talking about how - TikTok has blocked fintech brands and other categories from running influencer campaigns. - The workarounds of this fintech hold - And Why TikTok has decided to implement these new policies Thank you for listening and I’ll meet you in the next episode. www.nsprmedia.net Follow us! instagram.com/nsprmedia
    Ascoltato 6 min. 56 sec.
  • How to gain lifetime value from potential customers using influencer marketing

    27 LUG 2021 · Today’s episode I am answering the question of How to gain lifetime value from potential customers using influencer marketing. 1. Dedicated Time 2. Customer diversity 3. Honesty To sum it up, influencer marketing can support the trust that’s needed in order to gain lifetime value from your potential customers by understanding the word lifetime in the phrase customer lifetime value. Diversifying your influencer partners will humanize your brand Accepting honest communication with your influencer partners is essential for expansion and growth. I hope this episode gave you clarity and maybe even a light bulb moment of how influencer marketing can support the trust that’s needed in order to gain lifetime value from your potential customers. Thank you for listening and I’ll meet you in the next episode. www.nsprmedia.net Follow us! @nsprmedia
    Ascoltato 6 min. 35 sec.

Influencer marketing is an evolving industry that brands have been implementing into their social media marketing strategy. The Business of Influencer Marketing is your weekly podcast that takes a deep...

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Influencer marketing is an evolving industry that brands have been implementing into their social media marketing strategy. The Business of Influencer Marketing is your weekly podcast that takes a deep dive into the world of influencer marketing strategies right around 10 min. Brought to you by NSPR Media, an influencer marketing firm.

We'll discuss industry news to keep you informed of changes social platforms are making with influencers. Different ways to execute influencer campaigns and even better ways to monetize with them.
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