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The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Podcast Wins Pulitzer, Optimistic Advertising Budgets, & More

8 MAG 2024 · Here's what you need to know for today in the business of podcasting: The golden age of podcasting is just beginning, Acast 'on track' to full-year profitability, marketers seem optimisitic about advertising budgets, Nickelodeon releasing slate of preschool-targeting kid's podcasts, and You Didn't See Nothin' wins Pulitzer Prize. https://soundsprofitable.com/the-download/podcast-wins-pulitzer-optimistic/

4 min. 37 sec.
The Wilford Brimley Podcast

8 MAG 2024 · While podcasting is popular with younger demographics, the biggest growth potential lies in audiences aged 55 and up. - Written by Tom Webster - Edited by Gavin Gaddis - Audio edited by Gavin Gaddis - Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitablehttps://ttps//soundsprofitable.com/article/embiggen-podcasting/

9 min. 40 sec.
Upcoming Podcast Upfront, Audio Creating Demand, & More

7 MAG 2024 · Here's what you need to know for today in the business of podcasting: the IAB Podcast Upfront is this Thursday, Veritonic releases new study into the branding potential of phone hold music, audio's brand-building capabilities, and how walled gardens make buying ads harder for both retail media and podcasting. https://soundsprofitable.com/the-download/upcoming-podcast-upfront/

4 min. 15 sec.
Podcasting Prime Minister, Global Weekly Listeners, & More

6 MAG 2024 · Here's waht you need to know for today in the business of podcasting: New study on podcast listening in the Phillippines, YouGov data on global podcast listening, possible reclassification of marijuana still keeps it off limits for radio and TV (but not podcasts), pharmaceutical companies dip their toes into influencer marketing, and incumbent prime mnister Justin Trudeau is incorporating podcast appearances into his political strategy. https://soundsprofitable.com/the-download/podcasting-prime-minister/

4 min. 14 sec.
Podcast Advertising's Q1, The Safest Advertising Bet, & More

3 MAG 2024 · Here's what you need to know for this week in the business of podcasting: The IAB Tech Lab introduces new guidelines for podcast measurement, Magellan AI publishes the top podcast advertisers of March and a Q1 podcast advertising benchmark, sports advertising is on the rise (and podcasts are a good opportunity), and Tom Webster shares a bounty of useful research to show podcasting is the safe bet. https://soundsprofitable.com/the-download/podcast-advertisings-q1/

8 min. 1 sec.
Spotify's NewsFronts Debut, IAB Podcast Measurement v2.2, & More

2 MAG 2024 · Here's what you need to know for today in the business of podcasting: The IAB Tech Lab has finalized Podcast Measurement Guidelines v2.2, brands chase football marketing momentum, news orgs are done begging for ad dollars, Spotify makes its NewsFronts debut, and Audible tests lower-priced plan as a possible response to Spotify's audiobook offering. https://soundsprofitable.com/the-download/spotifys-newsfronts-debut/

4 min. 17 sec.
Podcast Advertising - The Safest Bet in a Risky Landscape

2 MAG 2024 · For brands looking to earn attention, podcasts are proving they can deliver in a media landscape littered with noise. - Written by Tom Webster - Edited by Gavin Gaddis - Audio edited by Gavin Gaddis - Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitablehttps://ttps//soundsprofitable.com/article/embiggen-podcasting/

9 min. 1 sec.
Podcasting in India, Q1 Revenue Growth, & More

1 MAG 2024 · Here's what you need to know for today in the business of podcasting: City Casts and the value of local focus, a new report on podcast listeners in India, Magellan AI's Q1 2024 podcast advertising benchmarks, Right Side Up's guide on measuring success for influencer marketing campaigns, and The New York times covers podcast companies building out their video shooting capabilities. Find links to every article mentioned and the full write-up here on Sounds Profitable.

4 min. 33 sec.
SXM Q1 Podcast Growth, ✈️ Travel Advertising Surges, & More

30 APR 2024 · Here's waht you need to know for today in the business of podcasting: SiriusXM has posted their Q1 earnings report, Pierre Bouvard covers the 24/18/58% rule, travel advertising is taking flight, brands are looking to stretch beyond TV in sports advertising (and podcasting looks to be a good fit), and a new university has introduced a podcast course into their curriculum. https://soundsprofitable.com/the-download/sxm-q1-podcast-growth/

4 min. 39 sec.
March's Top Podcast Advertisers, Growing YouTube Shorts, & More

29 APR 2024 · Here's what you need to know for today in the business of podcasting: Magellan AI's top podcast advertisers of March, YouTube Shorts advertising revenue is trending upwards, the IAB predicts social video will overtake CTV this year, Visa's global head of content speaks to influencer marketing, and big retail brands get into DTC marketing, opening a new avenue for podcast advertising. https://soundsprofitable.com/the-download/marchs-top-podcast-advertisers/

4 min. 15 sec.