2 OTT 2019 · Would you be able to answer with a resounding YES to the question, would you move into one of your own communities? Well, Amy Birkel, COO of Heritage Communities based in Nebraska, would and has. In an experiment coordinated among the corporate leadership team, she spent about a day in each of her company’s 13 communities. Listen in while she shares her most important takeaways from the experience.

18 SET 2019 · Imagine if your marketing and sales team knew where each prospect was in their decision-making journey. Imagine if your team could consistently follow up with relevant, personalized, next-step messaging. Well, thanks to innovative technology your hopeful vision can be reality now — automatically! Listen in as Lynn Madderra, VP of Ops for Continuum CRM, (a Senior Living Foresight partner), describes how you can integrate your prospect database with your marketing messaging to automatically move potential residents forward. As Lynn points out, with systems that “talk” to each other, you’ll be better able to deliver personalized, helpful messages at the right time.

4 SET 2019 · With 25 years’ experience in senior living under his belt, operations expert and consultant Andrew Badoud believes it’s time to get back to basics -- building better relationships. He says if you do the right thing, build trust and relationships with your customer and their families, and keep staff engaged that great things can happen. Listen in for a lot more takeaways when Podcast Producer and Co-Host Pam McDonald interviews her friend and former colleague. For more information about new development acquisitions, turnaround management, sales and marketing, or operations assessments, contact Andrew at apbadoud@gmail.com.

21 AGO 2019 · Rosemary Ramsey took her senior living background in a surprising direction, when she founded The Victory Lap, an intergenerational program that benefits both senior living communities and youth about to age out of foster care. She has piloted a program in Nashville, Tennessee, that gives 18- to 21-year-old foster youth a chance to avoid the worst challenges of leaving the foster care system -- homelessness, unemployment, and a lack of connection to caring adults. Listen to Steve Moran’s interview with her here.

7 AGO 2019 · The “Comm-University” at Pacifica Senior Living in Healdsburg, California, is a program that exemplifies competitive differentiation at its best. It enables the community to forego conventional marketing yet sustain 100% occupancy with a waiting list. But even more than that, it enhances residents’ sense of purpose and joy, connects children in meaningful ways with elders, solidifies relationships with residents’ families, and is a source of pride for management and staff. Listen as program coordinators Tony Fisher and Julia Agee detail how it’s done.

24 LUG 2019 · Given that so many seniors can’t afford the average $2,000 to $5,000 per month cost of traditional senior living, Senior Housing Forum -- The Podcast seeks to feature as many successful models as we find. In this episode, Garden Spot Communities’ CEO Steve Lindsey describes how they put together their affordable senior co-living home in New Holland, Pennsylvania. Visit https://www.gardenspotvillage.org/ for more information.

10 LUG 2019 · Listen in and discover how Songs by Heart — a twist on sing-along programs — enhances resident engagement and quality of life. Podcast Producer and Co-Host Pam McDonald interviews Jenny Cook, a board-certified music therapist with the Songs by Heart Foundation, to learn how the program works and benefits residents as well as their families. Pam then interviews Annette DeCamp, Program Manager for The Kenwood by Senior Star in Cincinnati, Ohio, where Song by Heart is a big part of the activities they offer. Annette describes why she’s such a huge fan of Songs by Heart. More information about Songs by Heart can be found at http://www.songsbyheart.org, and about The Kenwood at https://www.seniorstar.com/kenwood.

26 GIU 2019 · The gauntlet has been thrown down: senior living operators have been challenged to maximize their residents’ opportunities for joy -- especially given its immense value and benefits. In this episode, SHF Publisher Steve Moran interviews Ingrid Fetell Lee, researcher, designer, and author of JOYFUL: The Surprising Power of Ordinary Things to Create Extraordinary Happiness. Listen in and discover what joy contributes to individual happiness as well as how to create it, especially through environmental surroundings. You can read more from Ingrid Lee on her website AestheticsofJoy.com.

12 GIU 2019 · Tom Sanders is a professional photographer and filmmaker with over 15 years' experience who focuses on capturing portraits of elder -- grabbing our attention and suggesting a wealth of experience in their eyes. Tom has two coffee table, photo-essay books published, one spotlighting World War II veterans, the other, Vietnam Veterans. Here he shares some tips for getting the best photos of your residents. You can see his work at www.tomsandersphotos.com.

29 MAG 2019 · In Part 2 of this episode, we continue our conversation about accountability with culture guru Denise Boudreau-Scott, found and president of Drive. Here she relates a personal story that exemplified how a positive company culture works. And, she describes her secret dream for senior living's future in which it embodies its values. For more information, contact Denise at denise@cultureoutcomes.com.