• From Underground to Mainstream - How Rap Caviar Curates the Sound of Hip-Hop

    20 MAG 2024 · This episode explores the immense influence and cultural impact of Spotify's Rap Caviar playlist on the hip-hop industry. It delves into the playlist's origins, the visionary curators behind its success, and its role in shaping the careers of numerous artists. The piece examines how Rap Caviar has become the go-to source for discovering the hottest tracks and emerging talents in the rap scene, ultimately establishing itself as the pulse of hip-hop culture in the digital age.
    10 min. 50 sec.

Rap Caviar, a highly influential Spotify playlist launched in 2015, has significantly shaped the rap and hip-hop music landscape. Curated by Tuma Basa, it balances mainstream hits with emerging talent,...

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Rap Caviar, a highly influential Spotify playlist launched in 2015, has significantly shaped the rap and hip-hop music landscape. Curated by Tuma Basa, it balances mainstream hits with emerging talent, providing a platform for new artists to gain widespread exposure. The playlist has played a crucial role in the careers of artists like Lil Uzi Vert and Megan Thee Stallion, offering them a springboard to mainstream success. Through strategic curation and cultural relevance, Rap Caviar has become a cornerstone in music promotion, driving industry trends and fostering a diverse musical ecosystem.
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