3 AGO 2026 · Jack Dyer is the Authority Architect and CEO of Storytold™️. Storytold helps founders, CEOs and business owners turn LinkedIn into a trust-building, lead-generating platform. With a background in design, UX and brand communication, Jack helps leaders find their voice, tell better stories, and build authority online without becoming full-time content creators.
In this episode, Jack shares how he went from working as a designer in a 9-to-5 to building Storytold. He talks about discovering LinkedIn, posting every day even when nobody cared, and growing from 740 followers to nearly 58,000. We also discuss real authenticity online, leading a team, ambition, sacrifice, creativity, and creating a business with intention.
Connect with Jack:
https://www.linkedin.com/in/jackjddyer/
https://www.storytold.co.uk/
Timestamps:
00:00 - Why storytelling builds trust and authority
01:17 - Welcome to the episode
01:25 - Meet Jack Dyer, Authority Architect and CEO of Storytold
02:24 - Why being different helps you stand out
03:17 - Finding stories in everyday life
05:07 - How Storytold helps founders build authority
07:00 - Storytelling, branding and using AI the right way
09:39 - Authenticity, integrity and building trust
11:32 - From graphic designer to founder
14:16 - Selling apples and discovering entrepreneurship
15:53 - Why Jack founded Storytold
18:17 - Why LinkedIn is different from every other platform
20:24 - Starting on LinkedIn from scratch
21:09 - What Jack's first LinkedIn posts looked like
22:18 - Learning LinkedIn while working a 9 to 5
23:27 - Why consistency beats perfection
25:34 - Building Storytold and growing a team
26:51 - Setting goals and creating a long term vision
28:35 - Leadership, company culture and work life balance
31:32 - Investing in your future self
32:15 - Wearing every hat as a startup founder
35:15 - Go karting, swimming and switching off
37:52 - Jiu Jitsu, hobbies and switching off
38:28 - Books, Firefly and storytelling inspiration
41:31 - The story behind Jack's dancing man branding
44:36 - Future ambitions for Storytold
46:25 - How to stand out by being yourself online
48:05 - Final thoughts and where to find Jack Connect with Tomas:
Stan: https://stan.store/Tommen
LinkedIn: https://www.linkedin.com/in/tomasloucky/%E2%81%A0%E2%81%A0
Instagram: https://www.instagram.com/thisistommen/%E2%81%A0%E2%81%A0
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