24 MAG 2024 · Pattern is an ecommerce success story. With the insights gained from its start in 2013 selling products on the Amazon platform from a co-founder’s living room, the company developed a patented technology platform to help other sellers achieve marketplace success. The ecommerce accelerator reached more than $1.4 billion in revenue in 2023 and employs more than 1,700 people around the world. Winning the Buy Box is at the core of the company’s strategy, using AI and data science to power proprietary tech that drives and converts traffic for their clients’ marketplace listings. In-house design expertise improves clients’ branding, packaging and products. In-depth analytics inform sell-through, forecasting and pricing.  In our latest two-part podcast, Pattern’s Mike Penrod, Director of Partner Marketing, describes the company’s strategic approach to markets, the importance of partnering in Pattern’s success and why brand protection is in the company’s DNA. How can these insights help you grow your marketplace business? Part 1 - Data Driven - Principles of partnership - The role of data science and analytics - Evaluating global expansion

24 MAG 2024 · Pattern is an ecommerce success story. With the insights gained from its start in 2013 selling products on the Amazon platform from a co-founder’s living room, the company developed a patented technology platform to help other sellers achieve marketplace success. The ecommerce accelerator reached more than $1.4 billion in revenue in 2023 and employs more than 1,700 people around the world. Winning the Buy Box is at the core of the company’s strategy, using AI and data science to power proprietary tech that drives and converts traffic for their clients’ marketplace listings. In-house design expertise improves clients’ branding, packaging and products. In-depth analytics inform sell-through, forecasting and pricing.  In our latest two-part podcast, Pattern’s Mike Penrod, Director of Partner Marketing, describes the company’s strategic approach to markets, the importance of partnering in Pattern’s success and why brand protection is in the company’s DNA. How can these insights help you grow your marketplace business? Part 2 - Brands and the Customer Experience - How distribution control drives Buy Box growth - Removing gray market sellers - Identifying the categories where you can win

10 APR 2024 · Twisted X Global Brands is on a mission. The company’s core philosophy that we need to leave the planet in a better place infuses every facet of the company from the business model and distribution strategy to product design, consumer experience and branding.   Producing great footwear is the company’s means of achieving its mission. Each shoe incorporates at least one sustainability feature, no matter the style, brand or collection. Twisted X is equally dedicated to supporting its reseller network with tools and resources so they are successful, too.   In this two-part podcast, Tricia Mahoney, an experienced brand-builder and CMO of Twisted X, describes how philanthropy, sustainability and service are core pillars for the company. She details how she and her team apply the ‘doing good’ ethos to their work in building the Twisted X brand, launching multiple products and providing support to their resellers. She also shares a wonderful story of ‘doing good’ in action with the Cook Children’s collection, a joint effort with Cook Children’s Medical Center.   Part 2 of this podcast - How Twisted X manages its channels - Brand protection strategies and resellers - The power of storytelling

10 APR 2024 · Twisted X Global Brands is on a mission. The company’s core philosophy that we need to leave the planet in a better place infuses every facet of the company from the business model and distribution strategy to product design, consumer experience and branding. Producing great footwear is the company’s means of achieving its mission. Each shoe incorporates at least one sustainability feature, no matter the style, brand or collection. Twisted X is equally dedicated to supporting its reseller network with tools and resources so they are successful, too. In this two-part podcast, Tricia Mahoney, an experienced brand-builder and CMO of Twisted X, describes how philanthropy, sustainability and service are core pillars for the company. She details how she and her team apply the ‘doing good’ ethos to their work in building the Twisted X brand, launching multiple products and providing support to their resellers. She also shares a wonderful story of ‘doing good’ in action with the Cook Children’s collection, a joint effort with Cook Children’s Medical Center. Part 1 of the podcast - The lure of Twisted X for a brand-builder - How Twisted X puts its mission to work - The mission in action: The Cook Children’s Collection

2 GEN 2024 · An omnichannel strategy doesn’t just affect sales, it has an impact on customer experience, supply chain management and brand protection. In our latest podcast, we explore these issues with https://www.linkedin.com/in/brennan-ursu-a83505135/, Director of Marketing Strategy at https://zoomget.com/, one of the largest importers of disposable gloves in North America. Brennan is a true believer in the power of an omnichannel strategy and leads Brennan all e-commerce efforts on Amazon, Walmart, and beyond for Zoomget. In this wide-ranging podcast, Brennan discusses scaling your business, developing a brand strategy, how 1P and 3P compare,and the tactical steps he recommends for building a business from the group up. He also considers how your brand protection challenges and strategies affect each of these areas and help you win the Buy Box. Part One of the podcast: - How to scale your business efficiently - How managing your supply chain affects your Buy Box win rate - Evaluating omnichannel opportunities and risks

2 GEN 2024 · An omnichannel strategy doesn’t just affect sales, it has an impact on customer experience, supply chain management and brand protection. In our latest podcast, we explore these issues with https://www.linkedin.com/in/brennan-ursu-a83505135/, Director of Marketing Strategy at https://zoomget.com/, one of the largest importers of disposable gloves in North America. Brennan is a true believer in the power of an omnichannel strategy and leads Brennan all e-commerce efforts on Amazon, Walmart, and beyond for Zoomget. In this wide-ranging podcast, Brennan discusses scaling your business, developing a brand strategy, how 1P and 3P compare,and the tactical steps he recommends for building a business from the group up. He also considers how your brand protection challenges and strategies affect each of these areas and help you win the Buy Box. Part Two of the podcast: - Becoming a brand vs selling a product - Why building your business around a brand strategy results in customer LTV - How brand protection relates to customer acquisition at different points in the funnel

2 GEN 2024 · An omnichannel strategy doesn’t just affect sales, it has an impact on customer experience, supply chain management and brand protection. In our latest podcast, we explore these issues with https://www.linkedin.com/in/brennan-ursu-a83505135/, Director of Marketing Strategy at https://zoomget.com/, one of the largest importers of disposable gloves in North America. Brennan is a true believer in the power of an omnichannel strategy and leads Brennan all e-commerce efforts on Amazon, Walmart, and beyond for Zoomget. In this wide-ranging podcast, Brennan discusses scaling your business, developing a brand strategy, how 1P and 3P compare,and the tactical steps he recommends for building a business from the group up. He also considers how your brand protection challenges and strategies affect each of these areas and help you win the Buy Box. Part Three of the podcast: - 1P vs 3P and how the margin effect - Tactical plan to build a business from the ground up - Strategic advice for brands

29 AGO 2023 · The line between online freedom and responsibility is often blurred, placing brands and consumers alike at risk. Our guest, https://www.linkedin.com/in/mmasnick/, shares his wealth of knowledge on this intricate subject, shedding light on the challenges faced by platforms, brand owners, and individuals alike. Mike shares his unconventional journey from business school to writing about the internet and technology in the early days of the web, to becoming the man that https://www.nytimes.com/2023/07/29/technology/mike-masnick-techdirt-internet-future.htmlrefers to as “being in the heads of tech CEOs.” In this episode we discuss the importance of brand protection and the impact it has on business elements such as revenue and customer experience. Mike shares examples of both effective and ineffective approaches to intellectual property (IP) protection, emphasizing the complexities and ethical considerations involved. Join us for this thought-provoking episode as we -Unpack the nuances of Section 230 -Delve into brand protection challenges -Gain insights from Mike's 25+ years of experience as a tech writer

2 AGO 2023 · Some U.S. brands and their law firms are suing hundreds of foreign Amazon sellers collectively and en masse. In this episode we are joined by https://www.linkedin.com/in/zeyi-yang/, China reporter for the https://www.technologyreview.com/, to discuss his recent article on the rise of counterfeit litigation against Amazon sellers. Yang’s unique findings reveal a trend toward large scale lawsuits filed against international sellers using friendly U.S. courts, and in most cases in secret. The global nature of e-commerce and Amazon’s position as the #1 marketplace platform in the U.S. gives this new, fast growing legal strategy extreme importance with significant impact on the ecommerce landscape. Join us as we discuss: - Why litigation against Amazon sellers has a regional focus - How language barriers and use of keywords may trigger litigation - If Amazon has a responsibility in monitoring for trademark issues - How this type of litigation will affect consumers long-term - The pro’s, con’s and risks that brands should be aware of

18 APR 2023 · This week, we’re joined by https://www.linkedin.com/in/triciamahoney/, CMO at https://twistedx.com/ to discuss the company's unique business model and values. One of the core values that Tricia emphasizes is Twisted X's commitment to giving back to the community. From supporting organizations that promote sustainability and eco-friendliness to donating to charities that support children's health and education, Twisted X is dedicated to making a positive impact. She highlights that giving back is not just a part of their brand, it's a part of who they are. It's a value that is instilled in every employee and permeates throughout the company's culture. Twisted X's approach to business is not solely focused on profits but also on making a difference in the world. Join as we discuss: - How Twisted X’s philosophy is leaving a lasting impression on the world through sustainable shoes - Creating a first-class consumer experience for everyone - The deliberate decision to not be direct-to-consumer at Twisted X and how that is managed