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Of Record | The latest in digital marketing & advertising

  • Esplicito

    Swifties Takeover and Halloween Trends! | Weekly Digital Marketing Update 10/27

    28 OTT 2023 · Joe and Kiersten are back in the studio! This week, they tackle the current worldwide phenomenons of Taylor Swift and TikTok. Is TikTok making its way to your local restaurant or sports bar? Taylor Swifts new movie releases as well as new music and fans are going WILD! Plus your favorite Halloween costumes and trends that you didn't know!
    30 min. 33 sec.
  • Esplicito

    Taylor Swift Does Sports While Elon and Bezos Monopolize the Future | Weekly Digital Marketing Update 10/20

    20 OTT 2023 · Digital Ad Market Update: 10/6 - 10/20 2023 Joe and producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 33 minutes or less. Top Stories: Taylor Swift and Travis Kelce are colliding fan bases and the NFL is obsessed. Sports betting scandals, Sunday Ticket confusion, and Toy Story football? All in store for this episode. Amazon has its sights set on the world. Elon Musk and 'X' want to control your identity. Articles Mentioned: ESPN Bet: https://bit.ly/472duRT Amazon Will Make Your Ads: https://bit.ly/48Z97J3 Elon Tests Anti-Bot Theory: https://bit.ly/4951xg7
    32 min. 48 sec.
  • Esplicito

    Campaign Memes and Target Backlash! | Weekly Digital Marketing Update 8/29

    29 AGO 2023 · Joe is back! Joe and Kiersten rehash the Presidential Campaign and the memes that developed. X and Target stores recieve backlash after questionable marketing choices. And everyones getting ready for the long awaited NFL season and popular marketing campaigns that follow.
    39 min. 57 sec.
  • Esplicito

    Is Disney Coming to an End? Plus Barbie vs. Aliens! | Weekly Digital Marketing Update 8/18

    19 AGO 2023 · On this weeks OfRecord, the Barbies take over! Kiersten is joined by Anabella, Jamie, and Tori to discuss the latest trends. The Barbie movie marketing is still excelling while the Snow White movie remake is already getting its fair share of controversy. Aliens are real? We dive into this newest discovery as well as opinions on the Twitter rebrand and popular baby names.
    39 min. 34 sec.
  • Esplicito

    Amazon vs. Taylor Swift: Battle of the Incomes | Weekly Digital Marketing Update 7/13

    20 LUG 2023 · Joe and Kiersten are back in the studio! Amazon Prime Day and Taylor Swift are the hot topics, with a quick update on McDonald's Grimace marketing campaign!
    30 min. 43 sec.
  • Esplicito

    Peasant's Podcast and 4th of July Solved! | Weekly Digital Marketing Update 7/6

    11 LUG 2023 · Joe and Kiersten are out of the office! That means the interns, Jamie and Anabella, takeover the podcast for a special Peasant's episode! Jamie and Anabella tackle the 4th of July holiday and it's wildest traditions, trivia, and trends! (much more exciting than ol' Joe)
    38 min. 30 sec.
  • Esplicito

    Grimace Takeover and Lettuce Taco 'bout it! | Weekly Digital Marketing Update 6/27

    9 LUG 2023 · Joe and Kiersten talk about the TikTok sensation: Grimace! These two discuss Mcdonald's and Barbie marketing tactics and how some have been surprising and somewhat horrific. Later, Joe and Jamie take on a Taco Bell lawsuit on "Taco Tuesday" as well as the latest Tiktok trends.
    34 min. 38 sec.
  • Esplicito

    Barbie's Horror House and Titanic 2 | Weekly Digital Marketing Update 6/22

    28 GIU 2023 · On this episode of "OfRecord", Joe and Kiersten dive into the upcoming Barbie movie where everything might not be what is seems. The newest story that shook the nation; OceanGate Submarine goes missing in the middle of the ocean while making its journey to visit the Titanic. Also, latest Movie and TV show trends and how companies are blowing up media platforms like Titktok.
    37 min. 40 sec.
  • Apple's Vision of the Cyborg Evolution | Weekly Digital Marketing Update 6/8

    8 GIU 2023 · Digital Ad Market Update: 6/2 - 6/8 2023 Joe, Kiersten, and Producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 29 minutes or less. Top Story: Apple recently unveiled its first product in the VR/AR headset space, and we are doing a deep dive into the capabilities of the device and the future of Apple's headset product line. Articles Mentioned: Apple Vision Headset: https://apple.co/3oKUB5x
    28 min. 11 sec.
  • Esplicito

    Weekly Digital Marketing Update 6/1 | Pride Backlash and Bungled Presidential Launches

    1 GIU 2023 · Digital Ad Market Update: 5/26 - 6/1 2023 Joe, Kiersten, and producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 32 minutes or less. Top Stories: Not every business knows how to traverse public opinion, especially during Pride month. Let's dive into it. Presidential launches in Twitter Spaces? Yeah, you heard that right. What could go wrong? Let's discuss. Articles Mentioned: North Face Pride Pushes On: https://bit.ly/3N44RPB Target Pride Backlash: https://bit.ly/3qgkxpS
    31 min. 38 sec.

Are you a CMO, business owner or digital marketing professional? Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook,...

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Are you a CMO, business owner or digital marketing professional?

Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space.

We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession.

Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges.

These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm.

Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.
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