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In this first short series, we speak to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and...
mostra di più
In this first short series, we speak to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency, to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post Covid world.
This podcast series highlights the creativity, passion, resilience and success of some of our talented industry colleagues.
mostra meno
This podcast series highlights the creativity, passion, resilience and success of some of our talented industry colleagues.
Leading Conversations
Leading Conversations
A Tennent's Special - Hazel & Stuart - Ep 26
13 GIU 2024 · In this 'special' episode of Leading Conversations, Barry talks to (tag) Stuart Mackenzie and (tag) Hazel Alexander from (tag) C&C Group about all things Tennent's.They cover a varied range of topics from the history of Hugh, the wit, warmth and humour behind the Tennent's brand, the challenges and opportunities in attracting the next generation of consumers and their latest campaign: 'Get to Germany'.
From CMO to CEO - Glen Gribbon - Ep 25
22 MAG 2024 · In this special episode of Leading Conversations,
Barry sits down with Glen Gribbon to discuss his varied portfolio career in marketing which has spanned many sectors and experiences including promotions, property, pets and even pomegranate juice.
We also chat about his experience in helping non-profits grow and his wealth of knowledge about the world of whisky, which has led to his current role as CEO of Bladnoch distillery.
Becoming & Being a B-Corp - Nathalie & Pete - Ep 24
30 APR 2024 · In this episode, Barry talks to Nathalie Agnew and Pete Martin, founders of award-winning agencies Muckle Media and Always be Content.They discuss their journeys to recently becoming B-Corp certified companies and what this means to them and their teams. Tune in to hear their points of view on balancing profit with purpose, greenwashing, whether agencies who work with fossil fuel companies should be allowed to be B-Corps and 'daring to care'.
Fierce & Fragile - Ali, Jaimie & Amy - Ep 23
6 MAR 2024 · A shared experience and exploration of how best to support marketers returning to work after a maternity leave. How having conversations, rather than making assumptions, could lead to best outcome returns.
Banking, Business & Burns - Benny Higgins - Ep 22
24 GEN 2024 · In this special episode of Leading Conversations, Barry speaks to Benny Higgins, a recent recipient of an Honorary Fellowship from the Marketing Society Scotland, about a wide range of subjects including his long and illustrious career in banking, his love of football, his passion for the arts, poetry and topically, what commonality is shared by Robert Burns and Marketing.
Advertising Then & Now - Fletch & Mark - Ep 21
10 GEN 2024 · In the latest episode, Barry reminisces with Lane's Ian 'Fletch' Fletcher and Dentsu Creative's Mark Gorman on the significant transformations witnessed in the Advertising industry since they started out their careers in the 80s and 90s. Tune in to hear their stories from crafting briefs on typewriters to unforgettable TV shoots, while exploring agency tribes and staying ahead of the latest trends in advertising technology.
Beyond the Click: Performance Media Now & Next - Gavin & Liam - Ep 20
23 NOV 2023 · Host Barry Fearn talks to Gavin Bell, owner of performance agency Yatter and Liam Hall, Performance Director at Lane Media, about the current trends in Performance Media channels. They discuss how this years changes in both Google & Meta are unprecedented, whether Black Friday has ‘eaten itself’ and what changes they see on the horizon as they look ahead to 2024 and beyond.
Building a Thriving Marketing Agency - Jenny & Barrington - Ep 19
8 NOV 2023 · In this episode of Leading Conversations, I talk to Jenny Emslie Owner & CEO of Sunshine: The Social Agency, and Barrington Reeves Creative Director & Founder of Too Gallus. Chatting about what inspired them as young agency founders. As well as some of the challenges faced as they've grown their businesses and the exciting opportunities they see for the future.
Is it time to retire the phrase "Having it all" - Sallie, Melinda & Alan - Ep 18
1 AGO 2023 · We've all heard the phrase "Having it all" but what does it really mean, where does it come from, and does it still have a place in today's world? Guest host Sallie Bale, Strategist at Lane, along with guests tech industry expert Melinda Matthews and Head of Marketing, Brand Homes Scotland at Diageo Alan McGarrie, discuss what the phrase means to them, and whether they think it still has mileage today. Or is it time to retire the phrase altogether? Have a listen and see what you think about "Having it all".
Cultural Fluidity - Lisl & Thorranze - Ep 17
25 MAG 2023 · In this episode, Barry is joined by Lisl Macdonald and Thorranze Cheung for a fascinating talk, discussing their respective experiences working in marketing in both the East and the West of the world and their unique takes on what Cultural Fluidity means to them.
In this first short series, we speak to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and...
mostra di più
In this first short series, we speak to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency, to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post Covid world.
This podcast series highlights the creativity, passion, resilience and success of some of our talented industry colleagues.
mostra meno
This podcast series highlights the creativity, passion, resilience and success of some of our talented industry colleagues.
Informazioni
| Autore | Lane |
| Organizzazione | Barry Fearn |
| Categorie | Marketing |
| Sito | - |
| barry@thelaneagency.com |
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