16 MAG 2024 · While you don't need a huge audience to launch your online course, group program or membership, you do need to understand some key differences and have a clear strategy in place. In today's episode, I'm sharing the biggest mistakes I see business owners making when they're trying to launch to a small audience. - How identifying and avoiding common mistakes when launching to a small audience can set you up for success. - Why launching is a repeatable process—a strategic vehicle to sell your offers (regardless of audience size). - The 4 key ways to maximise your launch profits with a tiny audience. - Understanding when to use paid ads—and when not to. SHOW LINKS: - Podcast Episode #674 "How can I develop the right lead magnet for a particular offer, and do I need more than one?": DM me "674" on Instagram (https://www.instagram.com/stephtaylor.co/) for a direct link - To join the Launch Magic waitlist: DM me "magic" on Instagram (https://www.instagram.com/stephtaylor.co/) or visit http://stephtaylor.co/magic - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

14 MAG 2024 · Growing your following or getting more subscribers isn't going to make you more sales—especially if your offers aren't already converting. More followers does not equal more profit, unless your business is already profitable and your offers are already converting well. In today's episode, I'm sharing why audience size isn't the be all and end all of business growth—and what you can focus on instead. - Why large followings can have hidden problems that negatively affect conversion and sales. - How getting your foundations in place is really important *before* you scale. - Why shifting your perspective regarding your content can help to nurture the audience you do have—moving them closer to buying. - Why you can't keep creating free content and hope that someone likes it and buys your offer. - The importance of a clear, intentional sales process to actually sell your offers. SHOW LINKS: - DM me “magic” on Instagram (https://www.instagram.com/stephtaylor.co/) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

12 MAG 2024 · As humans, we fear failure. Like somehow it'll be the end of the world. But failure is inevitable in business. You can't predict what will work and what won't—you just have to try, and then get up and try again. In today's episode, I'm sharing 7 ways that failure works *for* you and not against you. - How understanding the core of fear and failure will help you to take baby steps towards the thing that you want to do. - Why failing actually speeds up your success in the long term by learning and growing. - How allowing yourself to be a beginner is important for growth and success. - Why focusing on what you want to achieve is essential—rather than focusing on what you want to avoid. - Why dealing with fear is one of the most challenging things about running and building an online business. - Why failing is never a waste of time! SHOW LINKS: - DM me “CC” on  Instagram (https://www.instagram.com/stephtaylor.co/) or visit https://stephtaylor.co/conversion-campaigns to join the waitlist for the next round of Conversion Campaigns membership enrollments. - DM me “magic” on Instagram (https://www.instagram.com/stephtaylor.co/) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

9 MAG 2024 · Hard truth: The only real way to make money in your business is to sell. Otherwise, you go broke. Money isn't a dirty word. Money is how your business gets to reach more people and make a bigger impact. In today's episode, I'm sharing how you can sell your offers without feeling too sales-y. - How shifting your mindset can help you to see why selling is an act of service for your audience. - What selling *is* and what it is *not*. - How using your sales content and messaging strategically can help to pre-empt and address their hesitations. - The importance of stories and case studies when it comes to selling. - What's *really* going on when you're worried your offer isn't "good enough". SHOW LINKS: - DM me “CC” on  Instagram (https://www.instagram.com/stephtaylor.co/) or visit https://stephtaylor.co/conversion-campaigns to join the waitlist for the next round of Conversion Campaigns membership enrollments. - DM me “BYBS” on Instagram (https://www.instagram.com/stephtaylor.co/) to find out more about “Boost Your Brand’s Superfans” or visit https://stephtaylor.co/boost-your-brands-superfans - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

7 MAG 2024 · Growing your audience can be a long, hard slog. But it doesn't have to be. Audience growth can be simple—if you follow the two-part formula I'm sharing in today's episode. Having one part of the formula without the other (or having neither) just won't cut it in today's online world. In today's episode, I'm sharing 3 ways this shows up and how you can fix it. - How balancing both sides of the audience growth equation is important for successful audience growth. - Why creating great content is only as good as the strategy implemented to promote it. - Why focusing on intentional promotion strategies over organic social media growth is critical. - How creating remarkable content will set you apart and move the needle on audience buy-in. - Why getting out of your comfort zone and consistently delivering remarkable content can pay dividends for the growth of your business. SHOW LINKS: - DM me “BYBS” on Instagram (https://www.instagram.com/stephtaylor.co/) to find out more about “Boost Your Brand’s Superfans” or visit https://stephtaylor.co/boost-your-brands-superfans - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

5 MAG 2024 · Today I am coaching Hannah, who is passionate about bringing women together with in person and online events. The challenge Hannah faces today is how to get her clients to pay for something that is really valuable, when they've previously been getting it for free. In this episode, we talk about different ways she can turn her events into a paid membership that attracts the right people. - Why building an email list is so important in business, rather than relying solely on social media or other platforms like Meetup. - How creating a valuable freebie to collect email addresses can not only boost your email list, but build it with the *right* people. - The importance of talking to your audience to understand their needs better. - 3 ways to create, grow and sustain a membership business model. SHOW LINKS: - Connect with Hannah at https://www.hannahsolmarie.com/ or on Instagram https://www.instagram.com/hannahsolmarie/ - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

2 MAG 2024 · It's easy to get caught up on the tech side of a launch, or the words, or the webinar—or any other parts of a launch. But one thing that's easy to miss is your mindset—and so it's important to get your head in the right space. In today's episode, I'm sharing why mindset is important in a launch and 4 habits that you can adopt before your next one. - The importance of mindset when it comes to launching and how adopting better habits can lead to greater profits. - Why launching is a repeatable process and how embracing growth will give you valuable lessons for the future. - Why actually *doing* the things gives you confidence, not planning and overthinking the things. - The pitfalls of perfection and overwhelm and what it may be costing you. - How acknowledging fear and doubts can help you to shift your mindset and focus. SHOW LINKS: - DM me “magic” on Instagram (https://www.instagram.com/stephtaylor.co/) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

30 APR 2024 · Today marks 6 years since I launched this podcast and it's changed so much in that time. I've changed the name, the content, the cover art and so much more. The thing is, if I'd waited for it to be perfect before I started, I'd never have started it. Instead, here we are—800 episodes later. In today's episode, I'm sharing 5 more takeaways from these last 6 years. - How launching is a rinse and repeat process that helps you to grow your income and impact faster, without needing to come up with something new every time. - Why most of the time it's the small, often boring things that have the biggest impact (because there's no one magic pill that does it all). - Why trying to implement too many ideas at once can mean that you never finish any of them (or if you do, they're not the most effective at converting into sales). - The importance of mindset in business and how it can hold you back. - How understanding your daily habits will give you more insight into where you're going and why. SHOW LINKS: - Episode #800: The biggest takeaways from 800 episodes of this show (Part 1). DM me “800” on Instagram (https://www.instagram.com/stephtaylor.co/) for a direct link. - DM me “magic” on Instagram (https://www.instagram.com/stephtaylor.co/) to join the Launch Magic waitlist for the next intake in June or visit http://stephtaylor.co/LM - Episode #630: 5 small things that make a big difference in building your online business. DM me “630” on Instagram (https://www.instagram.com/stephtaylor.co/) for a direct link. - Episode #640: Ask Steph: When you have too many ideas, how do you decide which one to pursue? DM me “640” on Instagram (https://www.instagram.com/stephtaylor.co/) for a direct link. - Episode #654: 7 things I needed to unlearn to grow my business to this level. DM me “654” on Instagram (https://www.instagram.com/stephtaylor.co/) for a direct link. - Episode #686: 7 simple habits that can transform your business. DM me “686” on Instagram (https://www.instagram.com/stephtaylor.co/) for a direct link. school Let's be Instagram friends: https://instagram.com/stephtaylor.co

28 APR 2024 · This is the 800th episode of "Imperfect Action"! I've learned so much along the way about business, as well as what works and what doesn't work in the ever-changing online world. In today's episode, I'm sharing my biggest lessons and takeaways along with the things that have moved the needle most for me and our listeners. - The most common reasons why people may be looking but not buying your offer (and it may not be what you think!). - Why creating content is still a super effective way to grow your audience and nurture them to be ready to buy from you. - How launching with a smaller audience can be very profitable and 5 ways you can make it even better. - Why not having enough time is more about what you're prioritising—and what you're not. - The 4 reasons why you may be struggling to make consistent sales in your business. SHOW LINKS: - Episode #474: 7 reasons people will look but not buy. Tune in to this episode https://listen.stephtaylor.co/474 . - Episode #517: 5 ways to make content creation less time-consuming. Check out the direct link https://listen.stephtaylor.co/517. - Episode #519: 5 things that matter more than audience size in your next launch. Find out more https://listen.stephtaylor.co/519. - Episode #560: How I prioritise my tasks and find time to take action on the things that matter. Listen to this episode https://listen.stephtaylor.co/560. - DM me “CC” on  Instagram (https://www.instagram.com/stephtaylor.co/) or visit https://stephtaylor.co/conversion-campaigns to join the waitlist for the next round of Conversion Campaigns membership enrolments. - Episode #564: You're limiting your sales with these 5 common mistakes. Learn how to fix them https://listen.stephtaylor.co/564. Let's be Instagram friends: https://instagram.com/stephtaylor.co

25 APR 2024 · Are you attracting people who tell you that your offers are too expensive? Or come to you for your free content but never buy from you? The clients you really need are those who value what you offer, are willing to actually *pay* for it and are not just looking for the cheapest option out there. In today's episode, I'm sharing 6 essentials for attracting clients who actually value your offers. - The importance of choosing a niche that actually has money to spend. - Why being really clear about your messaging is essential to communicating exactly what you do and how you help your clients. - How demonstrating your expertise through thought leadership will help you to stand out within your industry. - How selling your offer is going to be different for lower price points vs higher price points. - Why sharing stories and testimonials can work really well when shared with the *right* people. SHOW LINKS: - DM me “CC” on  Instagram (https://www.instagram.com/stephtaylor.co/) or visit http://stephtaylor.co/cc to jump on the waitlist for when the doors to Conversion Campaigns open up again on 7th May for 3 days only. - DM me "BYBS" on Instagram (https://www.instagram.com/stephtaylor.co/) or visit https://stephtaylor.co/boost-your-brands-superfans to learn more. - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co