• Inside Launch Magic: Real stories from my students

    11 GIU 2024 · You can spend forever trying to piece together everything you need to launch your program from the free information that's out there. But you don't *really* get the actual information to help you launch until you buy. So, you are always just going to be getting told more and more things about the problem that you have. In today's episode, I'm talking to previous Launch Magic students because sometimes the best way to know whether a program is going to be a good fit for your particular situation is to listen to the experiences of other people who have been in that situation: - How launching your offer (whether you've just got an idea, or you've already launched before) is totally possible regardless of where you're at in your business. - The common problems these students were having before they did Launch Magic. - The experience each of these Launch Magic students had as they worked their way through the program. - Find out how their launches unfolded and the results they had along the way. SHOW LINKS: - DM me “masterclass” on Instagram (https://www.instagram.com/stephtaylor.co/) or visit https://stephtaylor.co/free-launching-masterclass for details on my Free Masterclass: How to tweak your launch strategy to make more sales in a tough economy. - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co
    22 min. 17 sec.
  • Here's how Eliska launched her first offer with just 20 subscribers and 200 followers

    9 GIU 2024 · Eliska is an e-commerce store owner who started coaching other e-commerce business owners, and soon found herself fully booked. She wanted to create a digital product offer, but thought her audience was too small. She decided to do Launch Magic anyway and her first launch was a success! In today's episode, I chat with Eliska about her journey through Launch Magic despite a tiny audience and not much time on her plate. - How identifying a specific problem for a specific niche helped Eliska to create a successful offer to solve that problem. - Why launching before you create an offer can help you to test a new offer first. - Why launching isn't just for traditional online courses, group programs or memberships and what you can do instead. - How staying focused on the problem your offer solves keeps the content helpful, relevant and streamlined. - Why warming up your audience and addressing their hesitations in your free content can take your launch to the next level. SHOW LINKS: - Connect with Eliska at https://trefitprofit.cz/ or on Instagram @trefitprofit - DM me “masterclass” on Instagram (https://www.instagram.com/stephtaylor.co/) or visit https://stephtaylor.co/free-launching-masterclass for details on my Free Masterclass: How to tweak your launch strategy to make more sales in a tough economy. - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co
    40 min. 46 sec.
  • 4 signs your launch audience is the wrong one for your offer—and what to do instead

    6 GIU 2024 · 4 signs your launch audience is the wrong one for your offer—and what to do instead Not everyone who follows you, or subscribes to your email list, will be right for your offer. But launching is all about guiding your audience on a journey to be *ready* to buy from you. So, how do you figure out if they're just not ready yet, or if they're the wrong people in the first place? In today's episode, I'm sharing how you can identify the wrong people for your offer, and what you can do instead. - The difference between a messaging problem and an audience problem. - Why having subscribers unsubscribe from your email list is a blessing in disguise! - How sometimes it's more about *them* and where they're at than it is about your offer. - The challenge of selling a DIY offer to an audience who wants you to do it for them. SHOW LINKS: - DM me “masterclass” on Instagram (https://www.instagram.com/stephtaylor.co/) or visit https://stephtaylor.co/free-launching-masterclass for details on my Free Masterclass: How to tweak your launch strategy to make more sales in a tough economy. - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co
    13 min. 56 sec.
  • What to do in the 90 days before your launch—without annoying your followers and subscribers

    4 GIU 2024 · When I tell people a launch needs to be 90 days, they're usually shocked — surely you can't talk about your product for 90 days without really annoying your subscribers and followers?! But, there's so much more to a launch, well beyond what your product is actually about. In today's episode, I'm sharing more about what to do in the 90 days before opening doors to a launch. - The importance of crafting and validating your messaging and your offer rather than *guessing* what problem you solve and who you solve it for. - Why focusing on growing your audience—especially your email list—will help to build your audience with the *right* people for your offer. - Why educating and nurturing your audience makes up the bulk of your launch content. - The different types of "things" you need to get ready for your launch, such as your sales page, cart open emails, webinar etc. SHOW LINKS - DM me “magic” on Instagram (https://www.instagram.com/stephtaylor.co/) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co
    9 min. 49 sec.
  • 4 rules to break in your next launch for more profit

    2 GIU 2024 · There's all kinds of marketing rules out there in the online world that tell you what you should or shouldn't be doing when it comes to getting your offers out there. But the thing is—those one-size-fits-all rules don't take into consideration where you're at and where you want to go. In today's episode, I'm sharing 4 of these rules you can break in your next launch to make more profit. - Why chasing your goals every moment of every day may not be the best choice for you and your business (and what you can do instead). - The importance of doing what's right for you—consistently. - Why outdated marketing fads like building hype and excitement just don't work anymore (did they ever really work in the first place?). - Why launching is about helping people make a decision—not flooding them with value to convince them to buy. SHOW LINKS: - DM me “magic” on Instagram (https://www.instagram.com/stephtaylor.co/) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co
    12 min. 33 sec.
  • Do launches still work in this economy? Here's what you need to know

    30 MAG 2024 · Yes. Launches *do* still work, but you do need to adjust your expectations. Things are different in today's online world because the "fads" no longer work. Instead, you need to learn *how* to sell in this economy—otherwise you won't make sales. In today's episode, I'm sharing what you need to know—like the things that *do* sell your offers. - Why launching is a sales process that you can repeat over and over again. - How jumping on board with the latest fads doesn't work—especially in today's economy. - Why focusing on the things that *do* sell, like bridging the Magician's Gap and refining your messaging, will also help your audience to have what they want. - Why people are more discerning with where they spend their money and when. SHOW LINKS: - DM me “magic” on Instagram (https://www.instagram.com/stephtaylor.co/) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co
    11 min. 4 sec.
  • The 4 best types of content to post in the lead up to your digital product launch

    28 MAG 2024 · People often ask me what they should share in their launch content—it's one of the most common questions I hear: "What content should I share in my launch so I'm not giving it all away for free?" or "what's the difference between free and paid content?". In today's episode, I'm sharing how to navigate the content minefield to bust the myths and identify the best types of content to post. - Why launching actually starts 60-90 days *before* your cart opens (and what you can post during this time). - Why teaching your audience what they need to know to be ready to buy your digital product will make conversion so much easier. - The importance of growing your email list with the *right* people for your digital product. - How understanding your audience's hesitations and objections can offer valuable content ideas to share. SHOW LINKS: - DM me “KIT” on Instagram (https://www.instagram.com/stephtaylor.co/) to grab my free ebook, The Digital Product Kickstart Kit—3 simple steps to start creating an online course, membership, or other digital product or visit https://stephtaylor.co/digital-product-kickstart-kit - DM me “magic” on Instagram (https://www.instagram.com/stephtaylor.co/) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co
    20 min. 34 sec.
  • 6 ways to avoid overwhelm in your next launch

    26 MAG 2024 · You don't need to have affiliates, 5 versions of your sales page, 10 bonuses, a challenge AND a webinar, 10 IG lives and an upsell for your next launch. All of these things pile up and create overwhelm in your mind, because you have this huge mental to-do list. In today's episode, I'm sharing 6 ways to avoid overwhelm in your next launch. - Why launching the first time won't bring you a million-dollar launch and why your second launch probably won't be either. - Why plucking launch goals out of thin air such as "I want to enrol 20 students" or "I want to have a $50,000 launch" will cause you unnecessary stress unless it's based on some logical number crunching first. - How focusing too much on your audience size and growth can limit your launching success. - Why "failing" at something new is never a waste of time—everything "new" has a degree of risk and uncertainty. - How too much thinking and planning will only lead to more overwhelm and what you can do instead. SHOW LINKS: - To join the Launch Magic waitlist: DM me "magic" on Instagram (https://www.instagram.com/stephtaylor.co/) or visit http://stephtaylor.co/magic - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co
    11 min. 15 sec.
  • Why launching is a repeatable process—not a one-time gig

    23 MAG 2024 · Launching often looks like a celebration based on the Instagram hype, the "doors open!" countdown timer, and the various posts promoting audience buy-in. But a launch is not about opening doors—it's about the strategy *and* the lead-up. In this episode, I'm explaining the big shift that will set you up for launch success. - The importance of a reliable, rinse-and-repeat sales process for successful launching. - Why launching is an educational journey for your audience, packed full of value, regardless of whether they buy or not. - The benefit of launching before you create it and pivoting to the needs of your audience as needed. - Why capitalising on invaluable non-buyer feedback will help you to make your launch even better next time. SHOW LINKS: - DM me “magic” on Instagram (https://www.instagram.com/stephtaylor.co/) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co
    11 min. 33 sec.
  • 7 mistakes to avoid when planning a launch

    21 MAG 2024 · Launching can be an exciting time for any online business—there's lots to plan, build and create in the lead up to doors open. There's also a few common mistakes that I see often that can affect your sales on the other side. In today's episode, I'm sharing these mistakes and what to do instead. In this episode we chat about: - Why creating your offer before you've launched it can be a costly mistake. - The immense value of audience research when it comes to bridging the Magician's Gap for your ideal client. - Why building hype around your offer does *not* sell and what you need to do instead (no-one will ever be more excited about your offer than you are!). - Why evergreen offers are not the solution to consistent sales or "passive" income. - The underestimated value in launching repeatedly and using a 60-90 day sales process to bridge the gap between where your audience is now and where they need to be to be ready to buy. - The benefit of capitalising on a small audience to help improve your next launch. SHOW LINKS: - DM me “magic” on Instagram (https://www.instagram.com/stephtaylor.co/) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co
    13 min. 31 sec.

How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around? Your host, Steph Taylor, asked...

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How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?

Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way.

Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business.

If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you.

If you have big dreams but feel like you're not getting anywhere, this show is for you.

If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you.

Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy.

Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.
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