• Esplicito

    macro moment: navigating a 'no' on a discovery call

    6 GIU 2024 · In this episode, we dive into a common challenge faced by many creatives: overcoming client objections. We'll explore a recent experience where we turned a 'no' into a successful collaboration. Key Takeaways: - Importance of thorough research to understand client pain points and market trends. - Using the Socratic method to ask insightful questions and guide clients to recognize their needs. - Highlighting intentions to attract ideal clients and save time. - Strategies for ending calls with a strong call to action to ensure follow-up. Join us as we break down how to navigate client conversations, turn objections into opportunities, and position yourself as the solution to their needs. Ending the call with a confident "When can I anticipate hearing back from you?" can make all the difference! Helpful Links:  - https://www.amazon.com/shop/foodphotographycorner - Gear Recommendations - https://share.honeybook.com/mikyla6824739 - Contracts / Split Payments - https://pocketsuite.io/register/mikyla-meckelson - Contracts on the go / Invoicing / Text Lead Management - https://pixieset.com/ref/6RnGOhzVYj - Photo Galleries / Invoicing / Contracts  - https://i.mtr.cool/HAIMOM - Social Media Scheduling Tool - https://clickup.pxf.io/nLJWO6 - CRM / Client Management Organization  https://foodphotographycorner.com/retreats to learn in person! 
    25 min. 41 sec.
  • Esplicito

    macro moment: psychology of money & pricing packages

    20 MAG 2024 · In this macro moment episode, Rosslyn & Mikyla delve into the psychology of money and its impact on running a successful food photography business. Discover actionable insights to enhance your pricing strategies and client interactions. Key Takeaways: - Understanding Value Perception: Explore how your relationship with money and confidence directly influence how clients perceive the value of your services. - Strategic Pricing: Learn the art of pricing packages to cater to a wider clientele by offering different price points. Emphasize the additional value to encourage clients to invest in higher-tier packages. - Psychological Pricing Tactics: Uncover the psychology behind pricing structures, including grouping numbers and the impact of odd pricing. Discover how to create irresistible packages that visually highlight savings and leverage upselling techniques to enhance client satisfaction and increase revenue. Helpful links:  - https://i.mtr.cool/HAIMOM - Social Media Scheduling Tool - https://clickup.pxf.io/nLJWO6 - CRM / Client Management Organization - https://share.honeybook.com/mikyla6824739 - Contracts / Split Payments - https://pocketsuite.io/register/mikyla-meckelson - Contracts on the go / Invoicing / Text Lead Management - https://pixieset.com/ref/6RnGOhzVYj - Photo Galleries / Invoicing / Contracts  - https://www.amazon.com/shop/foodphotographycorner - Gear Recommendations https://foodphotographycorner.com/retreats to learn in person! 
    13 min. 54 sec.
  • Esplicito

    macro moment: five shots you need in your food photography portfolio

    2 APR 2024 · In this episode, Rosslyn & Mikyla share 5 shots you need in your food photography portfolio! With so many different shots you can include in your photography portfolio it can be hard to narrow it down and just get started. In this episode, we share concepts and types of shots you can capture for your portfolio to help you get started!  Helpful links:  - https://i.mtr.cool/HAIMOM - Social Media Scheduling Tool - https://clickup.pxf.io/nLJWO6 - CRM / Client Management Organization - https://share.honeybook.com/mikyla6824739 - Contracts / Split Payments - https://pocketsuite.io/register/mikyla-meckelson - Contracts on the go / Invoicing / Text Lead Management - https://www.amazon.com/shop/foodphotographycorner - Gear Recommendations Want to build your portfolio by joining us at a retreat? https://foodphotographycorner.com/retreats to learn more! 
    13 min. 58 sec.
  • Esplicito

    macro moment: what to say when a brand's offer is too low

    20 MAR 2024 · In this episode, Rosslyn and Mikyla share how they navigate communications with brands when their offers are too low. Whether it's being offered free products in exchange for professional services, or $50-$150 for hours or even days worth of work, we've all been there!  Key takeaways: • Working with brands that value you and your work  • Sample email we send to brands when the offer is too low  • How to "show" vs."tell" At our Advanced Food Photography & Business Retreat coming this October in Joshua Tree, CA. we are going to demystify the pitching and negotiation process once and for all and you'll leave feeling excited to negotiate with a prospect. You'll feel equipped with the language and confidence to successfully turn more no's into yes's!  https://foodphotographycorner.com/retreats!  Helpful links:  - https://i.mtr.cool/HAIMOM - Social Media Scheduling Tool - https://clickup.pxf.io/nLJWO6 - CRM / Client Management Organization - https://share.honeybook.com/mikyla6824739 - Contracts / Split Payments - https://pocketsuite.io/register/mikyla-meckelson - Contracts on the go / Invoicing / Text Lead Management - https://www.amazon.com/shop/foodphotographycorner - Gear Recommendations
    27 min. 19 sec.
  • Esplicito

    macro moment: the exact strategies we use to land 3 & 6 month retainer clients

    5 MAR 2024 · In this macro moment episode, Rosslyn & Mikyla chat about the benefits of long-term partnerships and tips on how/when to acquire them. You'll learn when to mention these types of partnerships to your clients and how to highlight their benefits! Key takeaways: - Why long-term partnerships are beneficial for your business - Why long-term partnerships are beneficial for your clients - When and how to approach the topic of working in this capacity Helpful links: - https://i.mtr.cool/HAIMOM - Social Media Scheduling Tool - https://clickup.pxf.io/nLJWO6 - CRM / Client Management Organization - https://share.honeybook.com/mikyla6824739 - Contracts / Split Payments - https://pocketsuite.io/register/mikyla-meckelson - Contracts on the go / Invoicing / Text Lead Management - https://www.amazon.com/shop/foodphotographycorner - Gear Recommendations
    19 min. 29 sec.
  • Esplicito

    How we left our 9-5s and became full-time food photographers

    21 FEB 2024 · In this episode, we are talking about how we started as food photographers and what we would do differently if we could start all over again. We share the hilarious tales of our final straws with 9-5 work schedules and expose how long it took us to replace our salaries. It's (mostly) unscripted, a little raunchy, and hopefully has a few good tips in there. Key takeaways: - Why we wanted to leave our 9-5 jobs - What gave us the courage - What we did to stay afloat at the beginning - What we would do differently if we started over - How long it took us to replace our 9-5 income Helpful links: https://i.mtr.cool/HAIMOM https://clickup.pxf.io/nLJWO6 https://share.honeybook.com/mikyla6824739 https://pocketsuite.io/register/mikyla-meckelson Our fave products: https://www.amazon.com/shop/foodphotographycorner
    38 min. 32 sec.
  • Esplicito

    macro moment: the one thing every pitch needs

    30 GEN 2024 · In this episode, we are talking through the most important thing to include in a pitch and how to incorporate it organically every time! Helpful resources: https://foodphotographycorner.com/2-1-coaching > 2:1 Coaching to dial in on a specific area of your business https://thefoodphotographycorner.hbportal.co/public/65b035aa04d325001a0d018d - Have almost instant access to us for 3 months Hope you enjoy this episode! Keep in touch with us on https://www.instagram.com/foodphotographycorner/!
    13 min. 9 sec.
  • Esplicito

    macro moment: how to style ugly foods

    16 GEN 2024 · In this episode, Rosslyn and Mikyla talk through practical food styling tips to help you style 'ugly' food. Think of foods like casseroles, brown foods, and packaged foods! You'll leave this episode with 10 actionable tips you can try out the next time you're styling challenging foods. Links to images that display these techniques in action: - https://www.instagram.com/p/CkybrTnJ4wm/ - https://www.instagram.com/p/Cb740uilVKa/ - https://www.instagram.com/p/C0Cg3lcvGLe/ (thumbnail image) - https://www.instagram.com/p/C1uxAPfPM4M/ (thumbnail image) Resources: - https://transactions.sendowl.com/products/78660539/2B6454D4/view
    29 min. 42 sec.
  • Esplicito

    macro moment: how to go from hobby food photographer to professional

    8 NOV 2023 · In this episode, Rosslyn & Mikyla discuss going from a hobby food photographer to a professional food photographer and what that entails. They highlight the key differences between the two and teach you how to get from one place to the next with actionable steps! Key takeaways: - The difference between a hobby food photographer and a professional food photographer - Actionable steps to go pro - How to stand out in an ever-expanding industry - Differences between being a professional food photographer and an influencer Resources mentioned: - Templates > https://foodphotographycorner.com/branded-asset-template-bundle - Other FPC Resources > https://foodphotographycorner.com/resources
    29 min. 20 sec.
  • Esplicito

    macro moment: how to land high-paying brand partnerships this q4

    5 OTT 2023 · Welcome to our first-ever Macro Moment episode, where we magnify the small components of your food photography business that make the biggest impact. These episodes are aimed at providing you with quick, digestible, and highly valuable information in under 30 min! Key takeaways: - Why Q4 is an excellent time to secure high-paying deals - 6 actionable steps you can take right now to land those high-paying brand partnerships Resources mentioned: - https://foodphotographycorner.com/branded-asset-template-bundle - https://clickup.pxf.io/c/4840950/1416724/16855 - https://mtr.cool/HAIMOM Thanks so much for tuning in! R&M
    16 min. 8 sec.
Join your hosts Rosslyn & Mikyla on Food Photography Corner Podcast which covers all topics pertaining to food photography, from shooting and styling to monetizing and selling!
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