21 MAG 2024 · There is no silver bullet to guarantee product adoption in the marketplace. However, businesses can implement strategies before launch to improve market readiness and increase the likelihood of securing a place in consumers' weekly dinners. To dive deeper into these strategies, we’re joined by https://www.linkedin.com/in/elenishipp, Partner at https://www.thepartneringgroup.com/. With over 40 years of experience in marketing and innovation strategy, Eleni shares insights into the 5C Analysis and 3D framework. These powerful methodologies help businesses truly understand a product's market readiness and, if they're not there yet, how to transform them into remarkable, profitable offerings. Join us as we discuss: - Why large companies need to keep marketing and sales functions separate post-acquisition to propel innovation. - The shift towards launching products on a smaller scale to manage risks and learn from market reactions. - Adjusted strategies for CPG products, focusing on digital marketing, influencers, retail media, and social media - Current dietary trends and psychological thought processes influencing consumer behaviors The CPG Launch Leaders podcast is presented by Bold Strategies, Inc. Visit http://www.boldstrategies.com/ to learn more.

7 MAG 2024 · Success in the CPG industry is a heterogeneous concept. It can vary depending on the brand and requires patience, targeted growth strategies, and a willingness to iterate based on real consumer feedback. In this episode, hosts Allan Peretz and Darcy Ramler are joined by https://www.linkedin.com/in/rachelkrupa/, Founder of https://www.krupaconsulting.com/ and https://www.thegoodsmart.com/pages/the-goods-mart-general-manager, to explore how to define, achieve, and sustain success for emerging good-for-you CPG brands. Rachel shares her insightful perspective on the power of the launch process at a smaller scale and how The Goods Mart is aiding these brands in building community and paving the way for long-term success. Join us as we delve into: - The myriad challenges facing brands, such as pricing, storytelling, obtaining genuine feedback, and the need for capital when transitioning to larger retailers. - Why emerging brands should prioritize owning their regional market and fostering a community before expanding too rapidly. - The significance of meticulously selecting effective funding strategies and partnerships, and their potential long-term impacts. - How brands like https://drinkolipop.com/, https://partakefoods.com/, and https://perfectsnacks.com/ have successfully navigated growth challenges and introduced innovative products. The CPG Launch Leaders podcast is presented by Bold Strategies, Inc. Visit http://www.boldstrategies.com/ to learn more.

23 APR 2024 · In this insightful episode of CPG Launch Leaders, hosts Allan Peretz and Darcy Ramler chat with https://www.linkedin.com/in/houghtondanny/, innovator and co-founder of https://www.carbonaut.co/mission/#:~:text=With%20Carbonaut%2C%20you%20get%20zero,'re%20totally%20vegan-friendly., a company specializing in low-carb bakery products. They explore the brand’s pivot to frozen foods and discuss how Carbonaut is making waves in the healthy foods market. Danny offers up his valuable point of view on how observing subtle market signals and moving fast can lead to successful product innovation and brand differentiation in the competitive CPG landscape. Join us as we discuss: - The innovative products we saw at Expo West and the growing interest in non-alcoholic, low-carb drink mixers and international flavors. - The genesis of Carbonaut, born from a noticeable demand for low-carb options online that weren’t available in retail and it’s rapid growth in both Canadian and U.S. markets. - The brand’s expansion into gluten-free, low-carb pizzas and burrito wraps and sharing insights into strategy to maintain taste and dietary compliance. - The shift from viewing low-carb options as a diet to a lifestyle choice, and how Carbonaut’s strategic positioning caters to this enduring trend. CPG Launch Leaders is presented by BOLD!  www.boldstrategies.com

9 APR 2024 · We talk with https://www.linkedin.com/in/todd-cline-2b2a99/, the Sr Director of Sustainability at https://us.pg.com and a leading sustainability expert. We discuss the innovative world of sustainable fabric care and explore the groundbreaking efforts of brands like Tide, Downy, and Gain in reducing their environmental footprint and the significant role that consumer behavior plays in achieving sustainability goals. Discover how P&G is pushing the boundaries of eco-friendly practices, from championing cold water washing to their ambitious net-zero targets. Hear firsthand about their partnerships, like those with the NFL, and their exciting journey in reducing emissions.  Key Points: - P&G's journey towards net zero by 2040 and its strategies for reducing scope three emissions. - The impact of consumer behavior on sustainability, and Tide's campaigns to promote cold wash settings. - Innovative partnerships and product developments aimed at reducing water and energy usage in fabric care. CPG Launch Leaders podcast is presented by https://www.linkedin.com/company/bold-strategiesinc/   www.boldstrategies.com

26 MAR 2024 · Transitioning from the corporate world to a startup presents its own set of challenges. Darcy and Allen speak with https://www.linkedin.com/in/michael-lyons-c/, CEO of https://www.appliedsilver.com/ and a veteran in consumer goods. With a background at major corporations such as Henkel and Procter & Gamble, Michael brings a wealth of experience to the leap of spearheading a startup. Michael also talks about his journey, providing insightful perspectives on fostering innovation, cultivating brand identity, and adeptly adapting to market shifts. He also discusses the dynamic landscape of consumer products, emphasizing the critical role of agility in product development and the strategic use of consumer insights for effective brand building. Join us as we discuss: - The dynamics of transitioning from large CPG corporations to startup leadership. - Gain insights into innovative product development and effective brand-building strategies. - Understand the importance of consumer engagement and agility in the fast-paced consumer goods market. CPG Launch Leaders is presented by Bold Strategies.  www.boldstrategies.com

12 MAR 2024 · Join us for an engaging conversation with Neal Stewart, the Chief Commercial Officer at Dan-O's Seasoning. Neal delves into his extraordinary career, highlighting his journey in rejuvenating and expanding iconic brands., Neal recounts his pivotal role in the meteoric rise of Pabst Blue Ribbon during the 2000s, where he masterfully steered it from regional familiarity to national acclaim. He discusses the power of grassroots marketing and the importance of authenticity in branding and provides invaluable insights into the ever-evolving world of consumer packaged goods.  Presented by Bold Strategies https://www.boldstrategies.com/ ✍️ Episode References Pabst Blue Ribbon https://pabstblueribbon.com/ Oatly https://www.oatly.com/ Anheuser-Busch https://www.anheuser-busch.com/ The Lutz Tavern No link available (mentioned as no longer existing) Lewis & Clark College https://www.lclark.edu/ Delta Cafe No link available (specific context not provided) The New York Times Magazine https://www.nytimes.com/section/magazine Flying Dog Brewery https://www.flyingdog.com/ Dogfish Head Craft Brewery https://www.dogfish.com/ Dano's Seasoning https://danosseasoning.com/

27 FEB 2024 · We delve into the dynamic world of product marketing, navigating its complexities and triumphs alongside Santiago Nettle, the Regional Marketing Director at Beiersdorf and a leading figure in consumer packaged goods. In this conversation, Santiago guides us through his remarkable journey in scent marketing, highlighting his pivotal role in revolutionizing Downy's brand image and market share with innovative fragrance concepts. From his early days as a Brand Manager at Procter & Gamble to his influential position at Beiersdorf, Santiago's career is a testament to the power of creativity and strategic thinking in marketing. Tune in to gain invaluable insights from Santiago's unique perspective on the ever-changing landscape of product marketing, making this an essential listen for anyone passionate about the fusion of art and science in marketing. Join us as we discuss: - Santiago reflects on the broader implications of his work, including the shift in marketing strategies from traditional methods to a more digital, data-driven approach. - The role of consumer insights and changing social norms in developing marketing strategies. - Evolution of product marketing from traditional media to digital and data-driven CPG Launch Leaders is presented by Bold Strategies www.boldstrategies.com

13 FEB 2024 · We delve into the dynamic world of product innovation, launches, and consumer adoption curves with our guest, Christy Lebor. She discusses her experiences through 20 years in CPG, working with major brands like Unilever, Kraft Heinz, and JBS and in her current role as partner and director of brand development at SmashBrand, where she leads brand development and strategy. Christy shares her insights on market trends and her unique perspective on product innovation and brand management. Join us as we discuss: - Christy's extensive background in CPG, including her impactful projects and roles at major companies. - Insights into the importance of packaging and design in product marketing and consumer perception. - Perspectives on current trends in the CPG industry and the challenges of brand development and innovation. Presented by Bold Strategies https://www.boldstrategies.com/

23 GEN 2024 · Chris Hobson, CEO of Patchology skincare, joins Allan and Darcy this week to share how a massive shift from a science and medical mindset to a consumer mindset changed the trajectory of his company and how embracing skin care as self-care has expanded the beauty category. Learn how Patchology has adapted its marketing strategy to reach a younger market, creating a loyal customer base eager to share their love for the products. Join us as we discuss: - Consumer-driven changes in product development - The launch of new products and the challenges faced by retailer reluctance - The use of influencer marketing and select paid advertising CPG Launch Leaders is presented by Bold Strategies https://www.boldstrategies.com/

9 GEN 2024 · Happy New Year from everyone at CPG Launch Leaders! As we reflect on the previous year, Allan reveals his favorite episode of 2023 and brings it back for an encore. Gail Becker joined our hosts to discuss the launch and success of CAULIPOWER. Gail’s breakthrough idea came in 2016 when she was trying to make cauliflower-crust pizza for her two sons, both of whom have Celiac disease. Unable to find good frozen options, she decided to launch her own great tasting, better-for-you food that just happens to be gluten-free. This launch story is sure to be an inspiration for the New Year! Join us as we discuss: - Launching a category-defining product in a competitive space. - Celebrating success and learning from mistakes - The valuable insights you can learn when you really listen to your customers CPG Launch Leaders is presented by https://CPG%20Launch%20Leaders%20dives%20into%20the%20world%20of%20CPG%20product%20launches.%20We%20interview%20the%20leaders%20who’ve%20brought%20new%20items%20to%20the%20shelf%20and%20tell%20their%20stories.%20You’ll%20hear%20about%20the%20challenges%20they%20faced,%20how%20they%20overcome%20them,%20and%20what%20they%20learned%20along%20the%20way.%20From%20the%20highest%20highs%20to%20the%20lowest%20lows,%20tune%20in%20to%20experience%20life%20on%20the%20frontlines%20of%20innovation.