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CORTEX CONVERSATIONS focuses on trending media issues featuring the viewpoints of industry professionals, courtesy of Cortex Media.
18 MAG 2021 · Today's guest is ROB RAKOWITZ, Initiative Lead for GARM, the Global Alliance for Responsible Media, a never-been-done-before industry alliance that brings together global marketers, media agencies, media owner platforms and industry associations to work together to improve consumer and brand safety in ad-supported digital media. GARM has just launched its first report tracking performance on brand safety across seven platforms.
30 MAR 2021 · Today's guest is BRAD FEINBERG, Vice President of Media and Consumer Engagement for North America at the Molson Coors Beverage Company where he oversees the centers of excellence for Media, Precision Marketing, Creative Services, and Partnerships.
12 FEB 2021 · Today's guest is Doug Wood, Partner at Reed Smith, who leads the Advertising and Marketing Law Team. He discusses some of the legal issues affecting marketers in 2021.
12 GEN 2021 · Today's guest is JOSE MOLINA, Senior Manager Corporate Procurement at Constellation Brands. He talks about his media outlook for 2021, in light of the number of marketing messages and ad budgets that were deferred, delayed, or cancelled last year.
15 DIC 2020 · Today's guest is ADAM BENAROYA, the Head of Global Media and Performance Marketing at HP Enterprise.
29 NOV 2020 · Conversation with KARLA MORERA, the former Global Procurement Director of the Coca-Cola Company. Today's guest is KARLA MORERA, the former Global Procurement Director of the Coca-Cola Company. She talks about how adtech and martech need to work better with procurement, as well as how media measurement KPIs have changed in the wake of COVID-19.
17 NOV 2020 · CORTEX CONVERSATIONS focuses on trending media issues featuring the viewpoints of industry professionals, courtesy of Cortex Media. Today's guest is MELANIE SIFUENTES, Senior Director, Marketing Strategy and Communications at McCormick & Company.
CORTEX CONVERSATIONS focuses on trending media issues featuring the viewpoints of industry professionals, courtesy of Cortex Media.
Informazioni
| Autore | Deborah Malone |
| Organizzazione | Deborah Malone |
| Categorie | Marketing |
| Sito | - |
| - |
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