Live music is a great guide for content marketing and syndication. I got this idea from watching Daryl’s House where he brings top names in the business to collaborate on his show. The genius behind this show is leveraging the popularity of a big brand with an equal and sometimes lesser-known and/or less sexy brand. By making it easy for the big names to just show up and do their thing, Daryl’s House is able to easily partner with big names that may be out of his music genre to make his brand hipper and more relevant while elevating both brand’s popularity. This, my friends, is how we all should be creating digital marketing. Listen to what works, how it works and how to do it for yourself (or hire an expert like MINT Social). Learn more at https://www.mintsocial.com/digital-marketing/.