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Communication Breakdown is a postgame show for PR pros. In each episode, hosts Craig Carroll (fmr. USC Annenberg, UNC Chapel Hill) and Steve Dowling (fmr. OpenAI, Apple) discuss the strategies...
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Communication Breakdown is a postgame show for PR pros. In each episode, hosts Craig Carroll (fmr. USC Annenberg, UNC Chapel Hill) and Steve Dowling (fmr. OpenAI, Apple) discuss the strategies and tactics companies are using in high-visibility crises and PR initiatives, giving listeners unique insight into how key decisions are made.
The podcast offers two unique perspectives on communications theory and practice, drawing on Craig’s teaching and research at top universities around the globe and Steve’s two decades of experience as a comms leader at some of the world’s most influential companies.
Whether you're a PR professional, marketing executive, or just curious about how companies make key communications decisions, you'll find these discussions insightful and valuable.
mostra meno
The podcast offers two unique perspectives on communications theory and practice, drawing on Craig’s teaching and research at top universities around the globe and Steve’s two decades of experience as a comms leader at some of the world’s most influential companies.
Whether you're a PR professional, marketing executive, or just curious about how companies make key communications decisions, you'll find these discussions insightful and valuable.
Communication Breakdown
Communication Breakdown
4 OTT 2024 · In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll discuss the recent crisis faced by Boar's Head due to food safety issues, including listeria contamination that resulted in multiple deaths. They analyze the company's lack of transparency and accountability, the importance of visible leadership during a crisis, and compare Boar's Head's response to that of CrowdStrike during a separate incident. The conversation emphasizes the need for effective communication strategies, rebuilding trust with consumers, and understanding the recall process in crisis management.
Takeaways
- Boar's Head faced a significant crisis due to food safety issues.
- Transparency and accountability are crucial in crisis communication.
- Leadership visibility can enhance trust during a crisis.
- Rebuilding trust requires proactive communication and actions.
- Understanding the recall process is essential for PR teams.
- Crisis plans should account for internal disputes and leadership roles.
- Effective communication can mitigate damage to a company's reputation.
Chapters
00:00 Introduction to Communication Breakdown
01:03 Boar's Head Crisis Overview
03:45 Transparency and Accountability in Crisis
06:50 The Importance of Leadership Visibility
10:22 Comparative Analysis: Boar's Head vs. CrowdStrike
12:39 Rebuilding Trust After a Crisis
17:11 Understanding the Recall Process
#BoarsHead #crisiscommunication #transparency #foodsafety #publicrelations #leadership #accountability #foodrecall #corporatereputation #communicationstrategies
27 SET 2024 · In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll explore the evolving landscape of corporate communications, particularly in relation to the Corporate Equality Index and the impact of activism on corporate reputation. They discuss how companies are navigating the pressures of diversity, equity, and inclusion (DEI) initiatives while facing backlash from various activist groups. The conversation highlights the importance of transparency, consistency in messaging, and the need for companies to align their values with stakeholder expectations. The hosts emphasize that companies must be clear about their purpose and engage with their employees and customers to maintain a positive reputation in a changing environment.
Takeaways
- The podcast aims to analyze public relations strategies.
- Corporate reputation is crucial for companies' public standing.
- Crisis communications can turn breakdowns into breakthroughs.
- Companies are rethinking their engagement with DEI initiatives.
- Activism is influencing corporate policies and reputation management.
- Companies must balance stakeholder expectations with their values.
Chapters
00:00 Introduction to Communication Breakdown
01:52 The Role of Corporate Communications
04:35 Corporate Equality Index and DEI Initiatives
10:16 The Impact of Activism on Corporate Reputation
18:49 Navigating Reputation in a Changing Landscape
26:00 The Future of Corporate Values and Accountability
Brought to you by https://ocrnetwork.com/
Produced by https://linkedin.com/in/ShawnPNeal
In cooperation with https://peopleforwardnetwork.com
17 SET 2024 · Communication Breakdown is a postgame show for PR pros — a podcast about reputation management and corporate communications, offering unique perspectives on the strategies and tactics companies are using to shape today’s headlines. Drawing on decades of experience and research, hosts Craig Carroll and Steve Dowling discuss how PR leaders are navigating real-world corporate crises and driving comms initiatives.
Communication Breakdown is a postgame show for PR pros. In each episode, hosts Craig Carroll (fmr. USC Annenberg, UNC Chapel Hill) and Steve Dowling (fmr. OpenAI, Apple) discuss the strategies...
mostra di più
Communication Breakdown is a postgame show for PR pros. In each episode, hosts Craig Carroll (fmr. USC Annenberg, UNC Chapel Hill) and Steve Dowling (fmr. OpenAI, Apple) discuss the strategies and tactics companies are using in high-visibility crises and PR initiatives, giving listeners unique insight into how key decisions are made.
The podcast offers two unique perspectives on communications theory and practice, drawing on Craig’s teaching and research at top universities around the globe and Steve’s two decades of experience as a comms leader at some of the world’s most influential companies.
Whether you're a PR professional, marketing executive, or just curious about how companies make key communications decisions, you'll find these discussions insightful and valuable.
mostra meno
The podcast offers two unique perspectives on communications theory and practice, drawing on Craig’s teaching and research at top universities around the globe and Steve’s two decades of experience as a comms leader at some of the world’s most influential companies.
Whether you're a PR professional, marketing executive, or just curious about how companies make key communications decisions, you'll find these discussions insightful and valuable.
Informazioni
| Autore | OCR Network |
| Organizzazione | Executive Producer Shawn P Neal |
| Categorie | News - Affari , News - Affari , Gestione |
| Sito | - |
| podcast@ocrnetwork.com |
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