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Column Five’s “Best Story Wins” is for marketing and branding professionals looking to unlock their growth potential. Each episode features a conversation with industry leaders about how they win the...
mostra di più
Column Five’s “Best Story Wins” is for marketing and branding professionals looking to unlock their growth potential.
Each episode features a conversation with industry leaders about how they win the hearts and minds of their customers and build world-class brands. You’ll learn about their success stories and failures, as well as strategies and tactics for how to take your own marketing efforts to the next level.
Welcome to Best Story Wins!
mostra meno
Each episode features a conversation with industry leaders about how they win the hearts and minds of their customers and build world-class brands. You’ll learn about their success stories and failures, as well as strategies and tactics for how to take your own marketing efforts to the next level.
Welcome to Best Story Wins!
Best Story Wins
Best Story Wins
Ep. 35 Gwen Lafage of Sinch
25 LUG 2024 · As brands grow, communication channels tend to expand parallelly. What is the secret behind successful comapnies that can keep up and leverage with this growth?
To delve deeper into this question, we are joined by https://www.linkedin.com/in/gwen-lafage/, VP of Marketing, Global Brand and Content at https://www.sinch.com/, who shares the intricate balance between a long-term vision and agile marketing, paving the way for continuous and successful brand growth. Gwen also explains how Sinch is revolutionizing brand experiences and efficiency while underscoring the often-overlooked potential of rich communication messaging
We also discuss:
- The importance of maintaining consistency in brand messaging while allowing autonomy.
- Gwen’s insights into 6 C’s philosophy
- The significance of integrating AI innovations and maintaining strong, consistent brand messaging.
Ep. 34 Alec Hanson of loanDepot
18 LUG 2024 · How can embracing digital trends and authentic human connections redefine your marketing strategy in an AI-driven world?
This week we sit down with https://www.linkedin.com/in/alec-hanson/ Chief Marketing Officer at https://www.loandepot.com/, as he takes us through the intricacies of mortgage marketing amidst fluctuating interest rates. Drawing on his extensive industry experience, Alec discusses effective strategies tailored for navigating high-rate environments and the importance of authenticity and storytelling in brand development. Staying on top of AI and innovative technologies to stay competitive in a rapidly evolving market is key to success. Whether you're new to mortgage marketing or a seasoned professional, Alec's practical advice and forward-thinking perspectives offer valuable guidance for driving success in this dynamic industry.
Join us as we discuss:
- The importance of utilizing diverse digital channels such as Instagram, TikTok, and Google to effectively reach and engage with modern consumers.
- The critical need for marketers to adopt new technologies like AI and move away from outdated methods to remain competitive.
- The significance of building genuine human connections and maintaining transparent branding to foster trust and loyalty among consumers.
Ep. 33 Soren Iverson of Iterate
11 LUG 2024 · The future of design isn’t just about function; it’s about fun.
In this episode, we are joined by https://www.linkedin.com/in/soreniverson/, Product Designer at https://iterate-uk.com/ and creator of the innovative app Stompers. Known for his satirical product interfaces that captivate social media, Soren shares his journey of infusing humor into his work to escape the rigidity of deliverables in the design industry. He discusses the ups and downs of running his business, mastering sales and marketing, and maintaining a work-life balance while also touching on his creative process, emphasizing the importance of unique niches and technological advancements in design.
We also discuss:
- The commodification of design due to advancements in technology and AI
- The challenges of setting client expectations and managing team dynamics.
- Why finding unique positioning or specialization in the design industry is key to succeed.
Ep. 32 Bob Galmarini of Databricks
4 LUG 2024 · ‘A brand is a living, breathing thing. A stale brand is a dead brand’
In this episode, we are joined by https://www.linkedin.com/in/bob-galmarini-4767141/, Senior Director of Brand Design at https://www.databricks.com/, as he shares his journey leading a multidisciplinary team of one of the fastest-growing organizations in the tech space, and discusses how his team navigates the challenges of simplifying complex messaging for a technical audience. Bob also addresses the importance of telling brand stories that resonate with the buyers, no matter the complexity of the product or service, and emphasizes the areas where B2B brands can still learn from B2C.
We also discuss:
- Why integrating quantitative data with emotional storytelling is key—staying data-informed rather than data-driven
- How AI tools are being utilized to enhance creative workflows, focusing on efficiency, templatizing, and automation.
- The necessity of finding a balance between top-of-funnel and bottom-of-funnel (BOFU) content to enhance brand awareness and engagement.
Ep. 31 Ian Elliott of MAAP
27 GIU 2024 · Only 5% of the market is ready to buy, so how do you ensure your brand is at the top of people's minds when they purchase?
In this episode, we are joined by https://www.linkedin.com/in/ianhelliott/, the CMO of http://maap.cc, a cutting-edge cycling apparel brand that's redefining the sport with a blend of performance and aesthetics. He delves deep into MAAP's unique approach to community building, the fine balance between brand campaigns and conversion marketing, and the nuances of maintaining authenticity while scaling in a competitive market.
We also discuss:
- The importance of building strong emotional connections through brand storytelling.
- The structure and strategy of MAAP's marketing team to achieve significant business impact.
- The slightly irreverent and no-nonsense spirit that differentiates MAAP in the market.
Ep. 30 Jason Miller of Tyk
13 GIU 2024 · B2B marketing is always changing, and today we're seeing brand make a major comeback.
In this episode, we are joined by https://www.linkedin.com/in/jsnmiller/, Head of Brand Marketing Demand and Content at https://tyk.io/?utm_source=adwords&utm_medium=ppc&utm_campaign=5%5D+Brand+Evaluation+%3E+AMER&utm_term=tyk, as he takes us through his eye-opening journey from music into B2B marketing. Jason dives into his mission-driven approach to tackling tough problems, scaling up, and fine-tuning the technical side of B2B marketing. He also shares some non-traditional strategies and insights on brand identity, trust, and the unique hurdles of marketing to a tech-savvy audience.
We also discuss:
- The relevance of risk-taking in marketing for groundbreaking impact
- Jason’s approach to measuring brand through metrics like direct traffic, referrals, and branded search traffic
- How to future-proof companies by focusing on customer value rather than solely serving sales
- The importance of balancing long-term planning with agile marketing adaptations
Ep. 29 Francisco Cornejo of StoryBook
30 MAG 2024 · Exhausted parents, demanding children, and the increase in screen time have created a cocktail of anxiety for everyone in the household before going to bed.
In an effort to connect parents with their children, reduce anxiety, reinforce self-esteem, and improve sleep health, https://www.linkedin.com/in/fxcornejo/, Co-Founder & CEO at https://www.storybook-app.com/en, joins hosts Josh Ritchie and Jason Lankow to talk about how the challenges of living overseas transformed into a promising app with over 3 million downloads since its launch. Francisco shares his unique perspective on brand growth and how he has navigated obstacles as a startup CEO.
We also discuss:
- How identifying pain points in day-to-day situations can lead to disruptive business ideas
- StoryBook’s insights into creating a delightful customer experience that retains users in the long term
- Francisco’s pillars for understanding growth and the importance of a smart, dedicated, and consistent team
Ep. 28 Erik Martin of Midjourney
16 MAG 2024 · As social and emotional beings, humans lean towards brands that foster community. So, how can you build one that deeply connects with your clients and catalyzes growth?
This week we are joined by https://www.linkedin.com/in/erikmartin/, Head of Community at https://www.midjourney.com/home, as he sheds light on the crucial role of online communities in building a brand narrative that fosters trust and integrates customer feedback into product development to create meaningful user experiences..
We also discuss:
- Erik’s extensive experience in building communities from Reddit to Midjourney
- Insights into how Midjourney operates to produce AI-generated images in a co-creative environment
- How community stories contribute to consolidating a brand's identity
- Why transparency and direct engagement with the community are crucial for growth and feedback
- The importance of understanding the process of community building at the smaller, human scale
Ep. 27 Bryan Saftler of Databricks
2 MAG 2024 · Sustaining success in the competitive B2B landscape is no easy task. But what strategies truly secure a company's future?
In today’s episode, we are joined by https://www.linkedin.com/in/saftler/, Global Head of Marketing for Communications, Media & Entertainment at https://www.databricks.com/, who explores the delicate balance between brand building and data-driven marketing. He shares why this fusion is pivotal and how it shapes top-of-the-funnel brand awareness and continuous brand enhancement for long-term success.
We also discuss:
- The business impact of the democratization of insights across teams.
- How to incorporate nuances in messaging for the stages of the sales funnel.
- The evolution of social media platforms towards video content and its implications in building brands.
- And much more!
Ep. 26 Sam Oshin (Senior Director, Brand and Marketing Design at Github)
18 APR 2024 · Most Fortune 500 companies rely on GitHub for planning, building, and collaborating on software. But how did they cultivate a brand with such a worldwide transformational impact?
In this episode, we are joined by https://www.linkedin.com/in/sam-oshin-b494314/, Senior Director, Brand and Marketing Design at https://github.com/. He delves into GitHub's evolution from a version control tool to a dominant force in enterprise software development. Sam also explores how GitHub now harnesses AI technology to drive innovation and disruption across multiple industries, as well as the crucial role storytelling has played in this journey.
We also discuss:
- Finding the balance between personal values, family commitments, and professional advancement.
- The hurdles of crafting a message that resonates with both enterprise buyers and individual developers.
- The significance of brand authenticity and ongoing innovation in connecting with technical audiences.
Column Five’s “Best Story Wins” is for marketing and branding professionals looking to unlock their growth potential. Each episode features a conversation with industry leaders about how they win the...
mostra di più
Column Five’s “Best Story Wins” is for marketing and branding professionals looking to unlock their growth potential.
Each episode features a conversation with industry leaders about how they win the hearts and minds of their customers and build world-class brands. You’ll learn about their success stories and failures, as well as strategies and tactics for how to take your own marketing efforts to the next level.
Welcome to Best Story Wins!
mostra meno
Each episode features a conversation with industry leaders about how they win the hearts and minds of their customers and build world-class brands. You’ll learn about their success stories and failures, as well as strategies and tactics for how to take your own marketing efforts to the next level.
Welcome to Best Story Wins!
Informazioni
| Autore | Sweet Fish |
| Organizzazione | Sweet Fish |
| Categorie | Marketing , Imprenditorialità , Carriere |
| Sito | - |
| podcast@columnfivemedia.com |
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