• Ep. 29 Francisco Cornejo of StoryBook

    30 MAG 2024 · Exhausted parents, demanding children, and the increase in screen time have created a cocktail of anxiety for everyone in the household before going to bed. In an effort to connect parents with their children, reduce anxiety, reinforce self-esteem, and improve sleep health, https://www.linkedin.com/in/fxcornejo/, Co-Founder & CEO at https://www.storybook-app.com/en, joins hosts Josh Ritchie and Jason Lankow to talk about how the challenges of living overseas transformed into a promising app with over 3 million downloads since its launch. Francisco shares his unique perspective on brand growth and how he has navigated obstacles as a startup CEO. We also discuss: - How identifying pain points in day-to-day situations can lead to disruptive business ideas - StoryBook’s insights into creating a delightful customer experience that retains users in the long term - Francisco’s pillars for understanding growth and the importance of a smart, dedicated, and consistent team
    41 min. 16 sec.
  • Ep. 28 Erik Martin of Midjourney

    16 MAG 2024 · As social and emotional beings, humans lean towards brands that foster community. So, how can you build one that deeply connects with your clients and catalyzes growth? This week we are joined by https://www.linkedin.com/in/erikmartin/, Head of Community at https://www.midjourney.com/home, as he sheds light on the crucial role of online communities in building a brand narrative that fosters trust and integrates customer feedback into product development to create meaningful user experiences..  We also discuss: - Erik’s extensive experience in building communities from Reddit to Midjourney - Insights into how Midjourney operates to produce AI-generated images in a co-creative environment - How community stories contribute to consolidating a brand's identity - Why transparency and direct engagement with the community are crucial for growth and feedback - The importance of understanding the process of community building at the smaller, human scale
    56 min. 54 sec.
  • Ep. 27 Bryan Saftler of Databricks

    2 MAG 2024 · Sustaining success in the competitive B2B landscape is no easy task. But what strategies truly secure a company's future? In today’s episode, we are joined by https://www.linkedin.com/in/saftler/, Global Head of Marketing for Communications, Media & Entertainment at https://www.databricks.com/, who explores the delicate balance between brand building and data-driven marketing. He shares why this fusion is pivotal and how it shapes top-of-the-funnel brand awareness and continuous brand enhancement for long-term success. We also discuss:  - The business impact of the democratization of insights across teams. - How to incorporate nuances in messaging for the stages of the sales funnel. - The evolution of social media platforms towards video content and its implications in building brands. - And much more! 
    1 h 4 min. 58 sec.
  • Ep. 26 Sam Oshin (Senior Director, Brand and Marketing Design at Github)

    18 APR 2024 · Most Fortune 500 companies rely on GitHub for planning, building, and collaborating on software. But how did they cultivate a brand with such a worldwide transformational impact? In this episode, we are joined by https://www.linkedin.com/in/sam-oshin-b494314/, Senior Director, Brand and Marketing Design at https://github.com/. He delves into GitHub's evolution from a version control tool to a dominant force in enterprise software development. Sam also explores how GitHub now harnesses AI technology to drive innovation and disruption across multiple industries, as well as the crucial role storytelling has played in this journey. We also discuss: - Finding the balance between personal values, family commitments, and professional advancement. - The hurdles of crafting a message that resonates with both enterprise buyers and individual developers. - The significance of brand authenticity and ongoing innovation in connecting with technical audiences.
    47 min. 26 sec.
  • Ep. 25 Jon Miller (MarTech Entrepreneur)

    4 APR 2024 · This week, we’re joined by https://www.linkedin.com/in/jonmiller2/ (Prev: Co-Founder/CMO of https://business.adobe.com/products/marketo/adobe-marketo.html, Cofounder/CEO of  https://www.demandbase.com/, CMO of Demandbase), who shares his hard-won insights on all things marketing and MarTech. Jon has made a dynamic and innovative career out of identifying big opportunities in MarTech and has built some of the most iconic brands in the space. We talked at length about how B2B marketing and sales have changed and continue to evolve and how teams need to operate to win in today’s market, including leveraging the power of community, positioning, brand, and AI. Join us as we discuss: - Effective strategies for entering market categories filled with established players - How companies can position themselves as trusted authorities in their industry - Current challenges and opportunities for marketers  - And much more. 
    38 min. 49 sec.
  • Ep. 24 Melissa Rosenthal (CMO at Insight Timer)

    29 FEB 2024 · Disruption isn't just a buzzword—it's the lifeline of growth and innovation in today's business landscape. In this episode, https://www.linkedin.com/in/melissarosenthal5/, CMO at https://insighttimer.com/en-au, shares her non-traditional approach to marketing and brand growth, which has successfully propelled her to scale and redefine companies in both the media and tech spaces. Melissa also delves into the creation of a wellness app that goes beyond meditation, emphasizing a community-driven model for holistic well-being. Join us as we discuss: - The significance of cultivating a movement larger than your product - The shift towards prioritizing retention over brand awareness - The pitfalls of adhering to the growth-at-all-costs playbook
    44 min.
  • Ep. 23 Nick Levesque (Creative Director at Asana)

    15 FEB 2024 · In this episode, we are joined by https://www.linkedin.com/in/nicholaslevesque/, Creative Director at https://asana.com/enterprise, who shares valuable tactics and approaches on going upmarket and migrating from an SMB image to an enterprise one. With extensive experience managing teams, Nick also emphasizes the importance of becoming a salesperson in the creative industry to effectively communicate and sell your vision and creative ideas. Join us as we discuss: - Nick’s four Cs brand philosophy - How Distinctive Brand Assets can elevate your marketing strategy to the next level - Expert tips for balancing passion projects with full-time jobs
    35 min. 24 sec.
  • Ep. 22 Charlie Waite (Director of Product Design at Uber)

    1 FEB 2024 · Every day, Uber facilitates 27 million trips worldwide. How do they provide the best experience possible? In today’s episode, https://www.linkedin.com/in/charlie-waite-79481712/, Director of Product design at http://www.uber.com, delves into the challenges and rewards of designing a global product, navigating diverse user bases and global nuances, and providing the safest, most efficient experience in the market. He also underscores the relevance of balancing design, user experience, speed, and company growth. Join us as we discuss: - How good product design serves as a powerful differentiator for brands - Uber's commitment to diversifying services for increased accessibility - The importance of authenticity and honesty in leadership roles
    44 min. 56 sec.
  • Ep. 21 Kaiwei Tang (Co-Founder and CEO of Light)

    18 GEN 2024 · Attention is the most valuable and limited resource we have as humans, and most of it goes into the vicious circle of the attention economy. In this episode, https://www.linkedin.com/in/tangkaiwei/, the Co-Founder and CEO of https://www.thelightphone.com/, breaks this vicious circle and shares how the Light Phone —and the narrative behind it— is disrupting the relationship between humans, technology and data, as well as offering unique perspectives on marketing, growth, and success. Join us as we discuss: - The challenges and opportunities behind creating a product that goes against the status quo - How word-of-mouth marketing and partnerships have allowed Light to sustain itself and maintain constant growth - Why brand storytelling can reshape the technology landscape
    48 min. 2 sec.
  • Ep. 20 Kohl Crecelius (CEO and Co-Founder of Known Supply)

    4 GEN 2024 · Great partnerships lead to thriving brands. In this episode, https://www.linkedin.com/in/kohlgreyson/, CEO and Co-Founder of http://knownsupply.com, explores in detail how B2B partnerships have allowed his brand to achieve stable and sustainable growth while staying true to their mission of increasing the world’s access to ethical fashion. Join us as we discuss: - Why a high level of production should come along with a high level of positive and sustainable impact - How education can be an invaluable brand resource to connect with consumers - The importance of language —which goes beyond words— when creating a great brand story
    46 min. 22 sec.

Column Five’s “Best Story Wins” is for marketing and branding professionals looking to unlock their growth potential. Each episode features a conversation with industry leaders about how they win the...

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Column Five’s “Best Story Wins” is for marketing and branding professionals looking to unlock their growth potential.

Each episode features a conversation with industry leaders about how they win the hearts and minds of their customers and build world-class brands. You’ll learn about their success stories and failures, as well as strategies and tactics for how to take your own marketing efforts to the next level.

Welcome to Best Story Wins!
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