27 MAG 2024 · We've talked about Gen Z, but now, it's time to talk about the Generation next in line, Generation Alpha. On this week's episode, Josh delves into the next generation, Gen Alpha, and how brands should start to market to Gen Alpha audiences, including the 3 specific ways to connect and catch their attention.

20 MAG 2024 · Every year, Spotify does the same thing, which is Spotify Wrapped. However, it's not what Spotify is doing that is making their listeners excited to see their top artists and songs, it's how they're doing it-and it's by using data driven storytelling. On this week's episode, Josh emphasizes the importance of infusing data into storytelling for your brand and how data storytelling blends data, narrative, and visualizations to convey compelling insights to engage and connect with their audience.

13 MAG 2024 · Catching everyone's attention is one thing that Apple does very well, as every new year the company comes out with a new and different product that takes the public by surprise. In this weeks episode, Josh highlights the newest Apple product, the Apple Vision Pro, and how this VR headgear is changing the future of marketing by shifting towards hyper-modernity and creating immersive experiences for their consumers.

6 MAG 2024 · As the switch from cable television to streaming platforms grows dramastically over the years, cable networks have struggled to retain the attention of their viewers, especially Gen-Z viewers. However, there's one network that's taking a shot at capturing Gen-Z audiences, and that network is winning. On this week's episode, Josh highlights the new CBS show, "After Midnight" and the ways how CBS is succeeding on attracting Gen-Z audiences.

29 APR 2024 · Ethics isn't a fun conversation to have for most, however, it's a very important one to have when dealing with marketing, especially marketing to Gen Z. On this week's episode, Josh highlights the importance of ethical marketing to Gen Z, and the specific steps brands should take in order to effectively engage with Gen Z, in a way that is known and comfortable to them.

22 APR 2024 · A very different and underrated industry for marketing is Hyper-Local Businesses. On this week's episode, Josh explains how local-hyper businesses like coffee shops and art galleries can integrate local elements and build partnerships in their area to hep establish a local community for their brand. 

15 APR 2024 · The idea of starting a community for your brand may seem easy, but in reality, not many entrepreneurs are able to create that community. On this episode, Josh breaks down the necessary steps entrepreneurs can use to kick-start their community. See how companies like Dollar Shave Club built and maintained their community and what they did to set them apart from their competitors.

8 APR 2024 · Dive into the transformative strategy of using multi-part series over one-off videos to captivate Generation Z. Discover why 90% of Lifestyled's projects focus on serial content, from video podcasts to documentary series, and how this approach sustains audience engagement over time. Learn the secrets to building a community and reaching new, niche audiences by providing continued value, thereby turning a single interaction into a long-term engagement. Whether you're aiming to deepen brand connection or explore specific topics like real estate for investors, this episode reveals how to leverage serial content for greater impact and community building.

1 APR 2024 · EPISODE 26: Josh delves into the power of nostalgia in marketing to Gen Z, a generation born into digital abundance yet drawn to the tangible and the retro. Discover how brands like Coach and Old Spice are successfully tapping into this longing for physical connections through nostalgic experiences, from vinyl records to drive-in movies and classic barbershops. Unpack the psychology behind Gen Z's yearning for the past in times of uncertainty and learn strategies to incorporate tactile, nostalgic elements into your marketing to resonate deeply with this digitally native yet historically curious generation.

11 MAR 2024 · Learn why traditional marketing tactics fall flat and how embracing current trends, engaging directly with your audience, and providing a glimpse behind the curtain can elevate your brand in the eyes of Gen Z. With insights into successful strategies from brands like Axe and innovative approaches to social media engagement, this episode offers a roadmap to capturing the attention and loyalty of Gen Z by being genuine, transparent, and responsive.