Day starred as himself in the program, which began after he was discharged from the Navy in 1946.[4] Mildred Anderson (played at different times by Bettie Miles, Barbara Eiler, and Sharon Douglas) was Day's girlfriend. Mildred's parents, Herbert and Clara Anderson (played by Francis "Dink" Trout and Bea Benaderet, respectively), owned the boarding house in which Day lived.

 Homer Willoughby (played by John Brown) owned the drugstore in which Day worked.[5]Announcers were Frank Barton, Verne Smith, and Jimmy Wallington. Ken Carson sang for commercials. Instrumental music was by Robert Armbruster and Charles Dant. The producer was Bill Harding.