In episode #18 I sit down with Ziv Elul, CEO of Fyber a leading mobile adtech company in Israel and beyond. Ziv's story is pretty amazing from a career in the IDF to an MBA at Hebrew U where he took a thesis project on In-Game Advertising and built it into one of the hottest adtech startups with friend and co-founder Offer Yehudai.

So what led him to this path, what lessons did he learn from IDF that prepared him to be CEO of a multinational company. All excellent questions and you will learn the answers when you listen to the podcast. When you listen you will also hear how he raised his first round of funding, got his first client, started getting traction, why he pivoted the company (21:00), what he looks for in employees, why he looks forward to Shabbat.

Listen and enjoy but most of all don't forget to give a positive rating in iTunes, Google, etc.