Print service providers (PSPs) and their suppliers want to simplify and streamline pricing, ordering, and integration, while print buyers are always looking to avoid unpleasant surprises. Karl Ciz, Head of Partnerships at Zaikio, speaks with Keypoint Intelligence’s Greg Cholmondeley, Principal Analyst of Production Workflow Software, about Zaikio’s system that enables the interchanging of data between PSPs and suppliers—and how it will transform the print industry.