We sat down with Mihai Aperghis, a Google Product Expert (PE) for Search, when he visited the Zurich office for the PE Summit this year. In this episode we talk about how he started his SEO agency, the tools he built, and his role as a Product Expert in the Search Central Help Community. Mihai explains how he built tooling to get data from Search Console into Google Sheets and how he automated this process as well as what features he'd like to see coming to the Search Console API. Resources: Episode transcript → https://goo.gle/sotr080-transcript Mihai on X → https://goo.gle/4dUzL7I Mihai's tools → https://goo.gle/4dW3yNj Mihai's recap of the PE Summit → https://goo.gle/4cAKhQ4 Search Central Help Community → https://goo.gle/4dUzOAq Intro to Search Console API → https://goo.gle/3AzkJ8P