MapableUSA.com: You may have the best business and the best product or service, but if no one knows you’re out there, your crowdfunding efforts probably won’t be too successful. Building and creating audiences is of utmost importance, and most business owners overlook this essential component of crowdfunding. Data driven technology such as “tailored location” across multiple platforms has made it possible to implement some really creative strategies. In this podcast, we brought on Kelly Williams from Townsquare Ignite Media to talk about audience creation and why it’s so important to put out a compelling and consistent message to target the loyal and supportive audience that may convert into crowdfunding investors.