Why Marketers Should Create Negative Personas with Rebecca Sadwick
5 apr 2021 ·
42 min. 42 sec.
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Descrizione
Some companies are obsessed with their customers, while others still aren't quite sure who their ideal customer is. When done right, creating a customer persona can help ensure the decisions...
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Some companies are obsessed with their customers, while others still aren't quite sure who their ideal customer is.
When done right, creating a customer persona can help ensure the decisions being made are the right ones. But as you'll hear in this episode, sometimes you also need a negative person to know who you shouldn't be selling to.
Rebecca Sadwick joins Katelyn Bourgoin on this episode of Customer Show.
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When done right, creating a customer persona can help ensure the decisions being made are the right ones. But as you'll hear in this episode, sometimes you also need a negative person to know who you shouldn't be selling to.
Rebecca Sadwick joins Katelyn Bourgoin on this episode of Customer Show.
Informazioni
| Autore | SaltWire |
| Sito | - |
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