Do you ever ask yourself who you are in your industry or how you differentiate yourself from your competitors? No matter the industry you're in, it's important to understand who you are up against, who you can learn from, and where your particular market is heading. The amount of effort and resources you put into your overall brand, will determine where you stand in your market. Do you provide high end services and products or are you offering lower end services and products? Do your due diligence and find what you can about people who you feel provide the level of business you wish to aspire to. What does their website look like and what is the quality of the content they provide? Where are they marketing and to who? Who are their clients and what type of services and products do their clients pay for. Are they regional, national or international and if so what are they doing to maintain interaction? Who you are in your industry is determined by how you compare to those who are also in the same field. In this episode of Who Are You In Your Industry, Christina will walk us through multiple strategies to use when contemplating where we stand in our market and how to get to the next level.