This week we will tell you a different, more personal story, that brings us back to the roaring 1980s, when the right brand was enough to make you feel at peace with the world. The recent bankruptcy of the historic Tuscan brand Rifle and the sad sale of the remaining inventory for a couple euros brings us back a lot of memories to those of us who were going through adolescence in their heyday. Back then some brands were necessary to be considered part of one of the urban tribes that dominated the youth landscape of the time. Those that like myself were branded a "paninaro" dreamed to own Timberland boots, Best Company sweatshirts, Stone Island or Schott jackets. Back then fashion was not all about marketing, though. Behind the brand there was the courage of many entrepreneurs, the genius of fashion icons such as Enrico Coveri or Elio Fiorucci. The sky was the limit for them, who dared to dream big, of world domination. In our complicated times, when even a slight deviation from the dominating ortodoxy can cost you your life, their courage and spirit should be our inspiration to build a better future for our children. What do you think about it? Do you have any memories of those years? Were you also a part of an urban tribe? A metalhead, a goth? Let us know by joining the conversation on social media:
Facebook: https://www.facebook.com/larno.it
Twitter: @WhatsupTuscany

LINKS TO SOURCES (ITALIAN)
https://www.vanityfair.it/fashion/abbigliamento/2018/12/04/paninari-look-moncler-timberland-vans-cult-anni-80?refresh_ce=
https://primacomo.it/glocal-news/da-capo-dabbigliamento-cult-dei-paninari-alla-svendita-totale-addio-jeans-rifle/
https://www.esquire.com/it/stile/moda-uomo/g16800011/moda-anni-80/?slide=1
https://womoms.com/moda-anni-80-ma-come-ti-vestivi/
https://www.linkiesta.it/2016/04/marchi-resistenti-i-miti-degli-anni-ottanta-che-pensavamo-di-aver-pers/
https://st.ilsole24ore.com/art/notizie/2013-07-29/best-company-171627.shtml?uuid=AbbZTVII#navigation
https://www.lastampa.it/cultura/2015/07/21/news/chiude-il-mcdonald-s-di-san-babila-e-si-spegne-un-icona-degli-anni-80-1.35243977
https://donna.fanpage.it/da-el-charro-ad-american-apparel-i-marchi-di-moda-falliti-o-che-sono-stati-ceduti/
https://www.financialounge.com/news/2021/01/22/fast-food-burghy-monza/?refresh_CE
https://docmanhattan.blogspot.com/2013/03/il-dizionario-del-paninaro.html
https://www.wired.it/lifestyle/food/2021/01/21/burghy-tornando-campagna-pubblicitaria/?refresh_ce=
https://diotifaboca.wordpress.com/2020/02/24/vestirsi-bene-comportarsi-male-come-ha-fatto-stone-island-ha-cambiare-per-sempre-il-modo-di-pensare-del-calcio-europeo/
https://www.angelo.it/it/best-company-the-cool-factor
https://www.heddels.com/2013/03/meet-your-maker-cone-mills-of-greensboro-north-carolina/
https://donna.fanpage.it/fiorucci-celebra-il-50esimo-anniversario-con-il-rilancio-sul-mercato/

BACKGROUND MUSIC
Title: Blood Problems (Instrumental)
Author: Cityfires
License: Creative Commons — Attribution 3.0 Unported — CC BY 3.0
Links: https://soundcloud.com/ljayofficial/blood-problems-instrumentalby-cityfires