Dunham+Company Founder, Rick Dunham, returns to the show to unpack some very revealing research on Christian radio, specifically, listeners who have a favorite station. The study reveals who these ‘P1’ listeners are (those who have a favorite radio station), and why they do (or don’t) support their favorite station. What motivates them to tune in to a station? And further, what motivates their support?  

Rick highlights the major findings and uncovers steps for you to take as a result of this research. Specifically, understand their listening habits, reconsider some of your messaging, and integrate more stories of life-change.