In this episode, hosts Brock O'Hurn and Will Meldman dive deep into the world of Bay Area hip hop with none other than the rising star, LaRussell. Hailing from Vallejo, California, LaRussell has quickly become one of the biggest independent rap artists making waves in the industry. In this episode, join the dynamic duo as they embark on a captivating journey through the history of Bay Area hip hop and explore its promising future, guided by trailblazers like our guest, LaRussell. Get ready for an insightful conversation as they discuss the unique cultural influences that have shaped the sound of this iconic region. Discover how LaRussell has defied industry norms by leveraging the power of social media to skyrocket his career without the backing of a record label or major distribution. Uncover the secrets behind his ingenious use of platforms to connect with fans and build a loyal following and a successful business in Good Compenny. But that's not all – the episode takes a deep dive into LaRussell's game-changing approach to live performances. Learn how his intimate backyard shows and innovative donation-based payment model are challenging traditional industry standards and creating a revolution in the music scene. The hosts and LaRussell discuss the impact of this grassroots movement on both artists and fans, offering a fresh perspective on the evolving landscape of the music industry. Join us in Studio 22 for a conversation that goes beyond the beats, exploring the passion, determination, and creativity that define the Bay Area hip hop scene. Don't miss out on this exclusive episode featuring one of the Bay's brightest stars, LaRussell! #Studio22 #BayAreaHipHop #LaRussell #MusicRevolutionSee omnystudio.com/listener for privacy information.