Lead generation is one of the most confusing topics when it comes to online business.⁠
⁠
I get asked all the time, what is a lead? What's lead generation? What does all of that mean? ⁠
⁠
So on this week's 6-Figure Mompreneur Podcast episode, I'm sharing more about my perspective on what a lead is and how to think about lead generation.⁠
⁠
You'll hear different perspectives and opinions from various experts on what leads are and what lead generation means, but as a busy mompreneur, we do business a bit differently than someone who can work 40+ hours a week. ⁠
⁠
If you're building your business to 6-figures in the small "mom cracks" of your day, then leads and lead generation need to be approached a bit differently.⁠
⁠
So on today’s podcast I’m chatting through:

+ What a lead is and how as a busy mompreneur you should be approaching lead generation differently.
+ Why email marketing is vitally important if you are building your 6-figure business in the "mom cracks" of your day
+ Why I don't agree with most lead generation experts on what lead generation is

Visit the links below to learn more about:

+ resources for this episode
+ the Simple, 6-Figure, Scalability Video Series
+ and to connect with Allison and the 6-figure mompreneur movement

RESOURCES:

Read the blog post that goes along with this episode: www.allisonhardy.com/blog1/episode212

Get yourself signed up for the Simple, 6-Figure, Scalability Video Series! Through this 5-part Video Series you’ll uncover and discover what action you need to take to make 2021 your first 6-figure year, on your terms. To get signed up visit: https://allison-hardy.mykajabi.com/offers/uTG774pH

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot