We’re all fans of HubSpot here at INBOUND, but you’ve never heard the origin story of some of the brand’s most important content: its network of podcasts and videos. This story starts more than a decade ago and includes characters who went on to become big marketing names you follow today, like Dave Gerhardt, Mike Volpe, Jeanne Hopkins, Ellie Mirman, and Meghan Keaney Anderson. Listen in to this special episode of the Casted Podcast to hear about their common thread - the throughline that differentiated HubSpot, these marketing leaders, and the brands they went on to build.

Key Takeaways:

🧩 11:33-12:56: Mike Volpe: Creating a personal connection with marketers
🧡 13:27-14:47: Ellie Mirman: Staying true to the HubSpot brand
🎁 15:02-15:58: Jeanne Hopkins: What HubSpot TV gave the brand
🌱 16:59-18:51: Mike Volpe: Using The Growth Show to reach a new audience
✨ 19:18-21:12: Dave Gerhardt: How podcasting led to a serendipitous role for a marketing fave
🧵 24:52-25:58: Sam Balter: Tailoring shows to different audiences
👩‍🏫 28:02-28:48: Meghan Keaney Anderson: Podcasting with a purpose
🤔 29:09-29:34: Mike Volpe: But... why podcasting?
💼 30:08-30:48: Meghan Keaney Anderson: The business benefits of podcasting
🏛 33:09-33:38: Dave Gerhardt: Podcasting as a pillar of marketing
➕ 34:42-34:49: Meghan Keaney Anderson: Create a show that adds value
🐠 35:41-36:06: Ellie Mirman: An opportunity to be unique
➗ 40:33-40:50: Mike Volpe: No one formula for great podcasts

Resources:
The Podcast Effect: https://casted.us/the-podcast-effect-at-hubspot/
How We Wrung-Out The Casted Podcast to Create “What Happened When HubSpot Hit Record”: https://casted.us/how-we-wrung-out-the-casted-podcast-to-create-narrative-episode/