Natalie DeMarco, Chief Operations Officer of [your] News Media Group joined VERONICA LIVE to discuss her company’s first cloud‐based integrated social media news and advertising platform that has unprecedented global reach. [your} News is a place where targeted local and syndicated content from individuals and organizations alike can be published alongside targeted local and national ads allowing readers to get the information they want and advertisers to get the return on investment they need. Veronica and Natalie discussed Twitter’s new Chief Operating Officer Linda Yaccarino and the concept of the “glass cliff” where a woman or member of a minority group ascends to leadership position in a company’s challenging circumstances and the risk of failure is high. A very interesting conversation with a dynamic leader of this new news outlet platform. Check out www.yournews.com to learn more about the platform.