Welcome back to the People’s Guild.

This episode delivers another installment of Under the Hood, the newest show under the TPG banner — hosted by @keeegs. Under the Hood is where we zoom out from battles and cards to examine how ideas are formed, tested, and brought to life behind the scenes of Splinterlands and the broader Web3 ecosystem.

In this conversation, Keeegs is joined by @blazekos for a wide-ranging discussion that blends marketing strategy, Web3 realities, and the challenges of building in an emerging, still-undefined product space. They explore what it means to navigate an undiscovered market, how to communicate value to both gamers and collectors, and why experimentation and iteration matter so much when you’re operating at the edge of innovation. From blockchain-native collectibles to playful, forward-looking ideas that don’t exist anywhere else yet, this episode highlights the fun — and the friction — of creating something genuinely new.

It’s a thoughtful, exploratory look at growth, storytelling, and innovation in a space that’s still writing its own rules.

Enjoy!