Digital creators have a lot of influence these days and can provide brands with cost-effective advertising options.

Because digital creators often service niche online communities, they can help brands access key target markets. Today on Converesations in CX, we'll explore how to use digital creators effectively in your marketing strategy.

Guests:

• Isabelle Eddy, Vice President of Engagement at BMF.

• Todd Clouser, marketer at Lavender, co-founder of Easy Mode, and creative advisor at Cognism.

• Emily Flanigan, Head of Marketing (Americas), Infobip

• Steven Blutstein, Head of Marketing, The Social Standard.