In this episode of ‘In the Clouds’ our hosts Bobby and Cole talk all things Unique ID (e.g. Subscriber Key). For those who have or are considering implementing Salesforce Marketing Cloud, identifying the unique ID to use in order to manage contacts is extremely important and can be a difficult decision. That’s why Bobby and Cole break it down to give the Who, What, When, Where, and Whys of unique IDs, and have included examples and items for you to consider.

And be sure to tune in to the completely unrelated section to finally settle the debate--is a hot dog a sandwich or not?