Turning Customer Pain Points into Compelling Messaging with Sophia Dagnon
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Turning Customer Pain Points into Compelling Messaging with Sophia Dagnon
Descrizione
Hey Campers! In this episode, We're exploring the intricate landscape of copywriting. Joining uis Sophia Dagnon, a seasoned B2B copywriter and digital marketing expert who specializes in social media and...
mostra di piùQuotes
"Your website is not just a storefront, it's a compass—guiding visitors clearly to their destination." -Sophia Dagnon
"Rather than testing elements, Focus on understanding what people truly desire. It's a strategy built on meeting real needs, not just hitting targets." -Sophia Dagno
Featured Guest
Sophia Dagnon
Website: https://getuplift.co/
Linkedin: https://www.linkedin.com/in/sophiadagnon/
Chapters:
00:00 - Introduction
02:10 - The Journey from Academia to Copywriting
03:09 - Melding Research and Strategy in Copywriting
04:25 - How Understanding Pain Points Drives Conversions
06:08 - A Universal CRO Strategy for Any Business
08:09 - Pain to Solution: The Backbone of Effective Strategy
10:07 - From Generic to Genuine: How Research Changed Our Strategy
13:57 - Tailoring Testing Methods to Your Business
16:30 - The Art of Decluttering: Removing Filler Words in Copy
18:35 - The Online Storefront: Directing Traffic with Clear Copy
19:17 – Conclusion
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Molly Ruland: CEO & Founder
Matt Billman: Operations Manager
Sponsored by : Heartcast Media
https://www.heartcastmedia.com
Informazioni
Autore | Heartcast Media |
Organizzazione | Molly Ruland |
Sito | www.heartcastmedia.com |
Tag |
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