Dionna Dorsey, a Washington, D.C.-based graphic designer and brand development strategist, saw the income from her full-time design business begin to dry up when COVID-19 hit as clients put projects on hold. So she began investing more time in her side hustle – an online store called District of Clothing that she launched in 2014 with t-shirts and other items featuring empowering messages like ‘Dreamer Doer’ – to put extra money in her pocket.

The effort paid off big-time, thanks in part to the fact that District of Clothing orders are printed and fulfilled by print-on-demand company Printful with no manufacturing, warehousing or logistics overhead on Dorsey’s part. She received 170 orders averaging two to three items apiece in April – up from just 29 in March and 49 a year earlier – helping close the gap between her active and passive income in the face of the COVID-related business slowdown.

She did it by strategically increasing Facebook and Instagram posts and social media ad buys; making adjustments to her website to enable faster loading; introducing a Work From Home sale (“people need something to wear to Zoom meetings,” she notes); and introducing a new ‘Common Purpose’ collection – complete with neck gaiters that can double as face masks – with a portion of revenues earmarked for COVID-19 relief.

That collection was originally intended to debut in September to encourage voting, but Dorsey moved it up because the theme is equally suited to the need for a united front against the coronavirus.

Web: https://districtofclothing.com
Follow: @style_district @dionnadorsey

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Ash Brown is a gifted American producer, blogger, speaker, media personality and event emcee. The blog on AshSaidit.com showcases exclusive event invites, product reviews and so much more. Her motivational podcast "Ash Said It Daily" is available on major media platforms such as iTunes, iHeart Radio & Google Play. This program has over half a million streams worldwide. She uses these mediums to motivate & encourage her audience in the most powerful way. She keeps it real!