What would you do if after starting a new job as Head of Product you'd learn that your product management team is perceived as passive, not innovative and even not the voice of the user? I discuss with Luca Criscuolo, Head of Product & Delivery in Outfittery how he assessed and identified issues and how he transformed his organization from feature builders to a true product management team and strategy contributors.

There is lots of learnings and wisdom on leadership, team organization, and role of product management. Enjoy and share!

Detailed notes, list of books and links to resources mentioned: https://productramble.com/transforming-product-management-team-and-the-organization-with-luca-criscuolo/

(00:01:15) Assessing product management team
(00:10:00) Identifying problems & root causes
(00:18:33) What Luca changed
(00:23:04) Revolution or evolution?
(00:25:35) What went wrong and learnings
(00:28:00) Change management
(00:33:26) Outcomes of the experiment
(00:41:13) Books that Luca recommends
(00:43:08) Is Agile necessary?
(00:46:24) Say hi to Luca
(00:47:13) Please share!

Say Hi to Luca: https://www.linkedin.com/in/lucacriscuolo/

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Music credits:
The Pyre Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/