When tire dealers tell you, “Keep doing what you’re doing, I just need more tires,” that’s a simple yet hard mandate to follow, especially in an environment where the supply chain is as predictable as the weather. Yet this is what Toyo Tires dealers told Michael Graber, president and CEO of Toyo Tire USA, when he was tapped to lead the company this past April.

Staying in line with that directive, Graber and the Toyo team have laid out plans to get more tires to North American dealers while giving them more products they want in hot tire segments—all-weather and last-mile delivery (or super regional, as Graber calls it), are just two.

“We’re poised for growth,” Graber told us in the latest episode of What’s Treading with Tire Review, presented by AAPEX.

Graber has extensive tire industry experience, with eight years with Toyo under his belt serving most recently as vice president of sales and before that director of truck tire sales. He has also served in sales roles with Michelin and in the agricultural and waste industries.

In this episode of What’s Treading, Graber details key tire segments that are growth areas for Toyo and how the company’s newest plant is slated to serve North American tire dealers.

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Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-treading-with-tire-review/id1470309726

Spotify: https://open.spotify.com/show/1GA3lp6AFo7V7EEG5awHaE

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Watch it on YouTube: https://www.youtube.com/watch?v=6rYE1NOtnlw&list=PLVkqUUE022sdAVQ6DuHU8cxd3FS2ni9vA

Not a fan of listening or watching the episode? Read the full interview below here: https://www.tirereview.com/whats-treading-toyo-tires