Today’s episode features Lindsey Christensen, Chief Marketing Officer at thoughtbot and host of the show Giant Robots Smashing into Other Giant Robots, which has been alive and smashing for eight years. As a veteran brand of podcasting, thoughtbot has expanded their podcasting efforts into three shows that each serve a unique and powerful purpose for the overall brand. So what’s their secret to success? Lindsey gives us a behind-the-scenes look at thoughtbot’s view on podcasting and shares how the shows have evolved, how and why she has prioritized podcasting since joining the company just a couple of years ago, and how it (you know… the robot one) got such an incredible name.

Key Takeaways:
📣 3:08-3:41: The motto that led to Thoughtbot's podcast strategy
💪 4:19-5:59: The fight for your audience's attention
🤓 8:47-9:50: Podcasts as a recruiting tool
💡 10:58-12:33: How podcasts fit into Thoughtbot's strategic plans
🏆 13:22-13:56: Making the goal to create valuable content
🤖 15:22-16:48: An evolution in the Giant Robot's lifecycle
🧠 17:10-19:05: Advice for marketers thinking about brand podcasts

Related Resources:
Lindsey’s LinkedIn: https://www.linkedin.com/in/lindseychristensen/
thoughtbot’s website: https://thoughtbot.com/
Giant Robots Smashing into Other Giant Robots Podcast: https://www.giantrobots.fm/