In every business, marketing is a crucial tactic used to prove your worth to the consumer.


The goal of strategic marketing is to convince the consumer your company is worth spending money on.


According to Nielsen’s Global Trust in Advertising Survey, about 92 percent of consumers trust family and friend recommendations, proof that effective marketing will have a ripple-effect impact and help businesses succeed.

And in a world where consumers are becoming more selective about the brands they support, empathy is the key to building strong relationships.


Looking to take your marketing to the next level and truly connect with your customers?


Get The Book HERE: https://www.amazon.com/dp/1959...


Mike Caldwell worked as a firefighter/paramedic for 12 years before falling 35’ off a cliff and breaking his arm, leg, and back. In what he calls a “life-affirming wake-up call”, he retired from that career, sold his home and cottage and bought an abandoned sawmill on 164 wooded acres.



He single-handedly built the property into his home and business venue where he hosts outdoor education camps, rustic weddings, and his Mad Trapper Trail and Snowshoe Series.



While growing these businesses, alongside his online business ventures, Mike learned the value of empathy when it comes to succeeding as an entrepreneur.



Mike is now a best-selling author with Empathic Marketing and works with other established businesses to help them win more clients and make more sales in any economy.


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