41% of agencies bill by the hour, but only 24% of marketers prefer this model. As AI reshapes marketing, traditional agency structures are cracking. So what comes next?

This week, Elena and Rob tackle the evolving agency landscape. They explore why the term "agency" might disappear within three years, how AI is pushing the industry toward platform-based solutions, and what marketers should look for in strategic partners. Whether you're considering bringing services in-house or evaluating new agency relationships, discover how to navigate the shifting marketing services landscape.

Topics covered: 

• [01:00] Traditional agency models vs modern alternatives
• [03:30] What marketers really want from agency partnerships
• [12:00] The real cost of bringing services in-house
• [18:00] How AI is transforming agency relationships
• [21:00] Why platforms might replace traditional agencies
• [24:00] What marketing services could look like by 2026 

 





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Resources: 
2024 WARC Article: https://www.warc.com/content/feed/if-ai-saves-agency-time-does-charging-by-the-hour-still-make-sense/en-gb/10068
2024 WARC Podcast Episode: https://www.warc.com/content/paywall/article/warc-talks/why-agency-business-models-are-hurting-effectiveness/en-gb/155118
 

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