The Steel Market Development Institute's Vice President, Automotive Market Jody M. Hall gave the Motor Press Guild members a presentation for their June monthly meeting on Tues. June 25 at 4 p.m. at the Rose Café. The presentation focused on consumer preferences as well as the automotive industry’s commitment to using steel.

With the infiltration of new technology and forms of mobility, the automotive industry is innovating at a rapid rate. Automakers and suppliers are racing to meet current demands and foresee future expanding needs. As autonomous vehicles grow in popularity; performance, value, sustainability and occupant protection will become even more critical.

Given that there are available more than 200 grades of advanced high-strength steel (AHSS), the steel industry is providing automakers numerous benefits in design capabilities, fuel economy, strength, durability, and value for traditional and self-driving vehicles. Many in attendance were treated to a firsthand glimpse at what a ride in an autonomous vehicle may look and feel like through a virtual reality Oculus headset experience.

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