We’ve defined a “purpose gap” as the difference between the STATED VALUES of any brand or organization and the ACTIONS TAKEN. And, yes, a “purpose gap” does exist today.
 
 
Today's transparent social media environment has dramatically shifted the rules of "doing good business," and marketing leaders throughout the world are evolving to address new challenges and opportunities. The assumption of responsibility, the authenticity of purpose and the adoption of greater transparency are now critical to how any brand or business plays its proper role in society. And The Internationalist's Marketing Makes a World of Difference™ Initiative will help to ensure that happens.