With all the shifts in online shopping in the past few years, e-commerce and marketing is finally leveling up.
Today’s guest Hafiz Huda, Executive Creative Director at Zulily, is one of those pioneers and leaders in not just storytelling, but curating a unique experience in this realm. With experiences in innovative narrative campaigns, partnerships and diversifying media, he shares some highlights and also what is coming-up next.
We discuss:
List shopping or chore shopping vs. an online discovery experience
Retail storytelling and the shop early model
Shifts in E-commerce advertising and marketing