Just as with any other technology, 911 has evolved from its initial mission of routing calls to your local 911 center, to providing discreet location information. But as access technology has advanced with personal mobility, the core network has stagnated to a halt. How do we get around this technological façade that is keeping critical information away from public safety officials? The answer is NG 911, however the reason why it's not widely deployed is certainly a financial one, but not one that you would expect. Why do many put profits ahead of safety?