A variant of a branding slogan, a tagline can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product.
Taglines (also called straplines, tags, slogans, or brand lines) can be inspirational, like a product philosophy, or they can be something fun and memorable. While some can impel you to be better, do more, or go further,
others are simply a fun play on words.

Our favourite Taglines:

●Ethiopia Airways- The
pride of Africa
●South Africa: Inspiring
new ways'
●Alive with possibilities
●Mercedez Benz – The best or
nothing
●BMW BMW's New Ad Slogan Is 'Designed For Driving Pleasure': Video. From the original 'The Ultimate Driving Machine' and more recent 'Sheer Driving Pleasure' and 'JOY' advertising campaigns, the slogans and taglines
BMW has come up with have been some of the most memorable in the industry.Feb 19, 2013
●Kia – The power to surprise
●British Airways – The
world’s favourite airline

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