Have you ever noticed how your social media feed seems to be constantly on fire? It feels like every single day there is a new disaster, a new scandal, or a new person to be furious with. It is not just your imagination. We are living through what experts call the rise of permanent outrage. This is not necessarily because we have suddenly become a angrier species, but because the digital architecture we live in is built to keep us in a state of high emotional arousal. Think about the algorithms that run our favorite apps. They are designed to maximize engagement, and it turns out that moral outrage is the ultimate engagement hack. When we see content that mixes moral judgment with high-intensity emotion, our brains react differently. We are hard-wired to pay attention to threats, and these platforms exploit that instinct.

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