The Myths of Media Quality
6 ago 2024 ·
25 min. 1 sec.
Scarica e ascolta ovunque
Scarica i tuoi episodi preferiti e goditi l'ascolto, ovunque tu sia! Iscriviti o accedi ora per ascoltare offline.
Descrizione
Brands spend billions every year to run TV ads during the most popular programs. But are these expensive timeslots worth it? This week, Elena, Angela, Rob, and special guest VP...
mostra di più
Brands spend billions every year to run TV ads during the most popular programs. But are these expensive timeslots worth it?
This week, Elena, Angela, Rob, and special guest VP Media Ron Blevins explore common misconceptions about media quality. Learn why low-cost inventory doesn't always mean low quality, how to evaluate media beyond traditional metrics, and where brands can find opportunities to gain a competitive advantage.
Topics covered:
To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.
Resources:
2024 WARC Article: https://www.warc.com/newsandopinion/opinion/how-a-better-understanding-of-media-quality-can-help-unstick-culture/en-gb/6585
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
mostra meno
This week, Elena, Angela, Rob, and special guest VP Media Ron Blevins explore common misconceptions about media quality. Learn why low-cost inventory doesn't always mean low quality, how to evaluate media beyond traditional metrics, and where brands can find opportunities to gain a competitive advantage.
Topics covered:
- [01:00] Defining media quality
- [05:00] Ron's background and perspective shift at Marketing Architects
- [09:04] Misconceptions about opportunistic media buying
- [12:33] Where brands go wrong when evaluating media quality
- [15:15] Metrics for evaluating true media quality and performance
- [18:00] The future of measuring media quality
- [21:30] What else is undervalued?
To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.
Resources:
2024 WARC Article: https://www.warc.com/newsandopinion/opinion/how-a-better-understanding-of-media-quality-can-help-unstick-culture/en-gb/6585
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Informazioni
| Autore | Marketing Architects |
| Organizzazione | Aiyanna |
| Sito | - |
| Tag |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company
