Paul LeFort, head of local TV sales at Nielsen, assumed Television Client Services duties at the start of 2024 with the retirement of Catherine Herkovic. As LeFort settles in to his new role, he spoke with RBR+TVBR Editor-in-Chief Adam R Jacobson to share the latest on how Nielsen helping broadcasters in showing the continued value of UHF/VHF, so that they can continue to woo advertising clients with stories that go beyond reach.

LeFort also touched on measurement accuracy for the television industry and what he's looking forward to at the 2024 NAB Show in this all-new InFOCUS Podcast, presented by dot.fm.