As Fitzco, the Atlanta-based full service advertising agency that includes media and was named AdAge Small Business of the Year for 2022, sees it, linear and digital continue to collide.

Michelle Chong, Group Director of Planning at Fitzco, is in the front seat at ensuring marketers get the greatest ROI. This involves flipping the script, if you will, by putting the audience at the center and letting tactics, and their respective machines, be in service to Fitzco’s priority: addressability.

What are some of the challenges in cross-platform marketing? How does one even approach planning a campaign with cross-platform marketing a front and center topic and need? RBR+TVBR Editor-in-Chief Adam R Jacobson asks these questions and more in a fresh InFOCUS Podcast, presented by dot.FM.