"For Hispanics, it is a really good way to build an emotional connection, which is what makes a difference in the sense of success for campaigns and the particular growth they are looking for."

That's what veteran multicultural marketing and advertising executive Luis Miguel Messianu shares about the power of audio advertising when seeking to lure, retain and grow with one of the biggest consumer groups in the U.S. — Latinos.

Ahead of the Hispanic Radio Conference, June 14-15 at the Intercontinental at Doral Miami, Messianu speaks with RBR+TVBR Editor-in-Chief and longtime Hispanic marketing and advertising industry journalist Adam R Jacobson in this fresh InFOCUS Podcast, presented by dot.FM.